Pillar Content for Blogs: What Is It and How to Create It
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NOVEMBER 10, 2022
Pillar content, also called cornerstone content, is a term that has been thrown around in content marketing since at least 2006 , if not earlier. So why does focusing a pillar blog post on a broad topic work when a regular blog post doesn't? If your average blog post is 1,000 words long, a pillar post should be at least 2,500.
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