The future belongs to short-form copywriters.
Nick Ursborne
OCTOBER 16, 2021
And plenty of space for long-copy ads. The ads became smaller, and the copy had to be shorter. Sure, you could write long-form promotional emails, and long-form sales pages that scrolled on and on forever. Welcome to 2007 and the Apple iPhone. And over 90% of social media activity takes place on smartphones.
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