The Creative Penn

AUGUST 7, 2023

It probably is, apart from actually writing the book, which is one struggle, many writers also struggle with marketing. It's like, well, I'm not a salesperson, I'm a writer. This is all around Facebook and Amazon ads. Here are the highlights and the full transcript is below. Joanna: I love your accent!

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The Creative Penn

DECEMBER 31, 2022

but now I'm ready to create at full throttle in 2023 , aided by the incredible AI-powered tools emerging for writers. In 2023, I have a few overarching goals: Double my book sales revenue — which means writing and publishing more books as well as increasing my ad spend and growing my email list. If we race against them, we lose.

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The Creative Penn

JANUARY 6, 2023

Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. But then they added different abilities and different mechanisms that enabled you to reach different segments of your potential readership, and the advertising platform was built. It takes years.

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The Creative Penn

DECEMBER 30, 2022

I was worried that I didn't have anything to add to the millions of other books on writing craft, but it turned out to be useful for some people, especially those who write out of order and are discovery writers. I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales.

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The Creative Penn

FEBRUARY 24, 2023

You can support the show at www.patreon.com/thecreativepenn Tim Boucher is a hyperrealist AI artist and writer specializing in questionable alternative realities. Check Writer Beware for years of them, most of them prior to generative AI. Some only use AI tools for generating sales descriptions or ad copy.

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The Creative Penn

APRIL 24, 2023

” As in, was it a mom pitch or was it a writer pitch? Because obviously, I get a lot of writer pitches. Because back in 2008, I did all of this. You can add it to any ad copy for any Facebook ads or Amazon ads. Joanna: Can we just be more specific on that one? I'm wondering how you pitched that.

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