The Creative Penn
SEPTEMBER 18, 2023
The indie author business model has been pretty similar since 2008 when Amazon launched the international Kindle. b) I have disrupted my publishing and marketing process with Kickstarter and Shopify Back in 2008, I was laid off from my IT contract along with so many other people during the Global Financial Crisis.
The Creative Penn
DECEMBER 31, 2022
In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. If we race against them, we lose.
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The Creative Penn
DECEMBER 30, 2022
I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. This means that the author takes a bigger slice of the revenue upfront, as well as controlling the customer data and the customer relationship , plus we get paid faster than going through other distribution platforms.
The Creative Penn
APRIL 24, 2023
Because back in 2008, I did all of this. You can add it to any ad copy for any Facebook ads or Amazon ads. I should say I use Amazon ads, and I do use pay-per-click because I wouldn't just do PR. I was in Australia. I did a press release. I got in the national press. I got on national TV.
The Creative Penn
AUGUST 7, 2023
This is all around Facebook and Amazon ads. So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. Over time, what we're hoping to do is to continue adding different rides, different areas of the park, that authors need and are going to find fun and exciting.
The Creative Penn
JANUARY 6, 2023
Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. But then they added different abilities and different mechanisms that enabled you to reach different segments of your potential readership, and the advertising platform was built. It takes years.
The Creative Penn
FEBRUARY 24, 2023
There will also be regulation, safety guidelines, legal shifts, and guardrails added to the technology in the coming months and years as things develop. For example, we had Microsoft Bing’s Sidney for just a few weird days, and now they have added guard-rails to stop it getting too creative. [
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