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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. So, concrete language improves customer satisfaction and increases sales. Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5. 7 (2010); ​Joshua D. People are eager to learn. Havas et al.,

Writing 187
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The 7 Rules of Copywriting for Beginners

Income Diary

Everything you need to know about copywriting for beginners. To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”. Instant wealth.

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How to Write Sales Copy When the Standards Don't Apply | Men With Pens

Men With Pens

These folks needed a sales page to sell their product, and since James is a ridiculous rock freak, he was falling all over himself to oblige. These folks needed a sales page to sell their product, and since James is a ridiculous rock freak, he was falling all over himself to oblige. Get us to write your sales copy.

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? James: Do you ever feel guilty writing sales copy? Writing sales copy is noble and necessary.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Apple reduces that consumer confusion by simplifying their web and sales copy. Then, the user’s eye is drawn to the product or copy itself. Rethink the Need for Advertising. That’s the Apple way!

Retail 141
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The Practical Guide to Writing Conversational Copy

ProBlogger

This is a guest contribution from Monika Mundell, communication strategist and copywriter. Conversational copy is one of the best ways of creating engagement with a reader. Famous copywriter John Caples delcares conversational copy to be about “You + Me.”. How to Write Concise Copy with Heart (Brevity Rocks).

Copy 51
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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

The copy on the box can afford to go unnoticed. Your web copy can’t afford the same passive indifference. That copy is supposed to get you clients and sales. Your freelancing lifestyle depends on your copy being read. Get your sales copy read. Everyday I take time to study copywriting skills.

Copy 52