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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145
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Twitter for SEO: How To Use Twitter to Boost Your Brand

Neil Patel

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness.

Brand 145
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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team. Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline.

Marketing 122
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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99
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19 Key Market Research Statistics

Backlinko

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Ad pre-test 1.9%

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 101
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How We Built Our Guest Posting Program

Buffer

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice. This clarity has helped shape our approach to the program.

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