Dark Social: What, Why, & How to Measure it in 2023 (+ Tips)
Smart Blogger
JULY 14, 2023
Stay with us, because we’re about to demystify this concept, give you actionable insights, and change the way you perceive your digital footprint. What is Dark Social? The term ‘dark social’ was coined by Alexis C. Madrigal , a tech editor at Atlantic.com, in 2012 to shed light on this very phenomenon.
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