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How We Built Our Guest Posting Program

Buffer

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. From acceptance, every aspect of the editorial process is handled manually, as we send emails back and forth till an article is fully formed and ready for publishing. All content is expected to be shared through Google Docs.

Post 113
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How We Built Our Guest Posting Program

Buffer

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. From acceptance, every aspect of the editorial process is handled manually, as we send emails back and forth till an article is fully formed and ready for publishing. All content is expected to be shared through Google Docs.

Post 52
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A Content Marketing Love Letter

Content Marketing Institute

Michele Linn bought into the vision and took over editorial. Mo Wagner brought her social media savvy. I think of the time Andy Crestodina stalked me at Content Marketing World 2012 to hand me a printout of his Content Chemistry book (I still have it, Andy). It was hard to believe it was working. Click To Tweet.

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When Friends Find Grammar “Errors” in Your Novel

The Subversive Copy Editor

But at some point, most of us get advice on punctuation or grammar from a friend, relative, or strangers on social media. But people without editorial training aren’t always put off by lack of context. Mary Norris, “ Semicolons; So Tricky ,” New Yorker , July 19, 2012. The problem is, they’re often wrong. Three Reasons.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers. Promotion, the fourth category of the AI framework, relates to AI for social media. Its software, also called Cortex, makes recommendations for content headed for social media. Click To Tweet.

Marketing 107
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Get Your 2nd Edition Copy of 31 Days to Build a Better Blog Today (for 25% Off)

ProBlogger

This is why I created 31 Days to Build a Better Blog – and why today we’re launching the 2nd edition version of it – freshly updated and revised for 2012! developed an editorial calendar for your blog going forward. Updated for 2012. What is 31DBBB? Why is that? deepened reader engagement with current readers.

Copy 41
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2014 Reboot: Get Ready for the New Year With a Blog Overhaul

ProBlogger

This post “9 Steps To Take When You Loathe Your Own Blog” first appeared in May 2012. You’ve got an editorial calendar, you’ve scheduled blog posts weeks in advance. At one point, I followed an editorial calendar that scheduled posts twice a week. Look how professional you are.