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How to Target Millennials Through Paid Ads

Neil Patel

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Paid marketing avenues: Local search ads and Google Maps Ads. And, where will the ads be displayed?

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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19 Key Market Research Statistics

Backlinko

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Ad pre-test 1.9% Market research is a growing multi-billion-dollar industry. Market measurement 15% User experience 12.4%

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How Low Can #1 Go? (2020 Edition)

Moz

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

I was scared of judgment, I was scared of being ‘seen,' and also scared that no one would buy it, as it didn't fit with either of my brands and existing body of work. This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers.

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New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend

ProBlogger

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this.