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Just What Makes An Audiobook “Original”?

Publishing Trends

At last count, more than seventy-five thousand titles have been published, a number that will dramatically increase as AI narration brings cost and production time down. Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. This is from a Hubspot study in 2015 of over 13,000 blogs. It was found that companies with over 400 published blogs get 2x more traffic on average. Publishing 16+ posts per month offers 4.5x

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Finding Readers, Finding Ideas, Finding time to Blog: The Top ProBlogger Podcast Episodes of 2015

ProBlogger

We’re closing out this week looking back on the year that was with a bang today – the most popular ProBlogger Podcast episodes of 2015! So far this year there have been over 620,000 downloads and we’ve published 76 episodes. Episode 12: How to Create an Editorial Calendar for your Blog. So what do you do?

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

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How to Optimize Google My Business and Leverage It for More Sales

Neil Patel

That’s a 10% increase over 2015. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement. Speak directly to your audience.

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5 Ways to Make Your Blogging Life Easier

ProBlogger

Schedule or publish the post. Darren’s low-tech editorial schedule. Or set reminders for when you wanted to tweet out your link based on when your audience is online. Then I made the holiest of holies: the editorial calendar. This article was originally Published 16th February 2015 and updated 7th April 2022.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences. In 2015, the REI Foundation made a $1.5 OptOutside. Sometimes we’re part of the story itself. The feeling is mutual.