2016 Ad Copy Advertising Sales 
The Creative Penn
JANUARY 6, 2023
How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?
The Creative Penn
SEPTEMBER 18, 2023
Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers.
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Smart Blogger
MAY 26, 2023
A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. between 2016 and 2026. Ready to uncover more about this fascinating field? Let’s dive right in.
The Creative Penn
DECEMBER 10, 2023
In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since. This kind of search is exactly what Amazon is currently building so users can do more nuanced search within the store itself.
Content Hacker
DECEMBER 15, 2022
Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. He has since sold CMI in June of 2016 to UBM, a multi-billion dollar events and media company based in London. The squares circled in red were human-generated copy.
The Creative Penn
MARCH 25, 2024
Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes.
The Creative Penn
DECEMBER 30, 2022
Yes, creatively, because I am much happier about advertising the early books in the series now. I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. I grew my direct book sales which means a greater percentage of profit for a lower number of book sales.
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