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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers. The special hardback with color photos is selling well direct from my store , and given the title, you either know you want it, or it's not for you. The models are particularly good for lists of things.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. between 2016 and 2026. To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services.

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How Generative AI Search Will Impact Book Discoverability In The Next Decade

The Creative Penn

In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since. It can do so much for you — just ask.

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Review Of My 2022 Creative Business Goals

The Creative Penn

Yes, creatively, because I am much happier about advertising the early books in the series now. I've been talking about creative AI since 2016, and personally, I have been using GPT-3 through Sudowrite for at least 18 months, mainly as an expanded thesaurus for sensory description. Click here for my lessons learned from re-editing.

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How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

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How to Set Up Your First Instagram Ad

ProBlogger

And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March. Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million. Wouldn’t we be better off focusing on Facebook ads ? AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016.