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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet.

Audience 106
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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. Study their content to get an idea of what they publish.

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. can all review.

Freelance 141
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How to Develop and Grow a Successful Podcast

Content Marketing Institute

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience.

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9 Font Hacks for Instagram Stories You Should Know

Content Marketing Institute

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. Only the fonts labeled strong, classic, or typewriter allow for backgrounds to be added.). You can subscribe (about $20 per year) and publish without the watermark. Click the text icon (“Aa”) in the top right corner.

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50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it in 2016. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”. Three reasons. (1)