Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.).

Social Media 145

Social Media Construction Digital Marketing Engagement 145

The Creative Penn

DECEMBER 31, 2022

I am more excited than ever this year about the books I want to write and publish. If your goals are simpler — like finishing your book, or publishing for the first time, or selling 1000 copies, then fantastic! Penn — Write and publish the ‘catacomb' book, ARKANE #13, and some short stories — and maybe other fiction.

Creativity 98

Creativity Ad Copy Text Government 98

Intergrowth

MARCH 24, 2023

ShareASale connects publishers to advertisers who are looking for help driving sales. Publishers can get paid per phone call, lead, or website visitor that they drive for the advertiser. Grammarly Grammarly is a must-have for those who are regularly publishing content on their affiliate site. How do they do it?

Marketing 88

Marketing Landing Page Text Advertising 88

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since.

Keywords 98

Keywords Advertising Text Engineering 98

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . If people don’t want to see your ads, they’ll click away – it’s as simple as that. These ads are served to consumers whether they want to see them or not.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. This is partly because we’ve attracted a bit more direct sponsorship (see the next category) and given up some of the ad inventory that AdSense used to serve, but it is also because we’ve seen our RPM decline over the last few years. Sponsorships. A Word on Expenses.

Blog 33

Blog Blogging Contractor Advertising 33

Jane Friedman

JULY 21, 2023

Every hour of the day, every day of the year, your inbox is filling up with queries, and 90% or more of those queries spend the first paragraph breaking out all the usual story details about who’s involved, what’s at stake, yada yada rising action, bla bla bla cliffhanger, ad infinitum. Have you published any short pieces?

Freelance 83

Freelance Projects Copywriter Copywriting 83

The Creative Penn

JANUARY 22, 2024

Today's show is sponsored by Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. But first up– Tell us a bit more about you and how you got into writing and self-publishing. Just go to www.draft2digital to get started. I'm so excited.

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Sales Publisher Publishing Publishing 98

Smart Blogger

OCTOBER 30, 2023

Books and Ebooks Quite a few writers have parlayed their blogging success into a major publishing deal. Mark Manson, for instance, published a blog post called The Subtle Art of Not Giving a F*ck in 2015. Self-published books have also been successful. Through a display ad? For that matter, how do blogs even make money?

Blog 98

Blog Blogging Consulting Landing Page 98

Content Hacker

OCTOBER 25, 2022

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average. Publishing 2-4 blog posts per week offers the highest conversion rate and traffic. Email Content Marketing ROI Statistics.

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

ContentWriters

NOVEMBER 14, 2022

You don’t have to celebrate the holiday season or even highlight a specific one but publish a “Happy Holidays” social media post or send a heartfelt email at the very minimum. Larger companies usually have this team in place, but small and mid-size ones may tap outside marketing or content writing agencies for added help.

Marketing 97

Marketing Social Media Landing Page Promotion 97

The Hoth

MAY 30, 2023

I’m going to kick this off by saying that this post is going to be a little different than what we normally publish on The HOTH blog. Blogging for SEO In 2016, I joined The HOTH as the creative mind and executor behind HOTH Blogger, The HOTH’s first content marketing service. But before I get into that, a bit more context.

Content 105

Content Blog Blogging Content Creation 105

The Creative Penn

NOVEMBER 13, 2023

But first up— Tell us a bit more about you and how you got into writing and publishing. I had a bunch of publishing contracts, and they all went very badly. I don't know if I can release this book any better than these publishers, but I know for sure I can release them just as bad. You're kind of one of my gurus at the moment.

Retail 98

Retail Prose Sales Script 98

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. Study their content to get an idea of what they publish.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Wouldn’t we be better off focusing on Facebook ads ? But it’s not so simple.

Social Media 145

Social Media Persuasion Promotion Ads 145

Content Marketing Institute

MARCH 16, 2018

Google added an SEO tool to its Lighthouse chrome extension. Recently, Google added a new SEO component to this extension. Well, he officially resigned in December 2016 (though he had been absent from his role as liaison since July 2014) to join the U.S. Digital Service, a part of the federal government.

Marketing 109

Marketing Government Agency SEO 109

ProBlogger

NOVEMBER 28, 2012

Have you published your blog on Kindle? We’re not talking about publishing ebooks or PDFs, but your dynamic and regularly updated blog. Kindle publishing for blogs has already opened the doors to myriad opportunities for many businesses that have a blog. How on earth can kindle publishing help your SEO? It does not.

Publisher 50

Publisher Publishing Publishing Retail 50

ContentWriters

SEPTEMBER 22, 2022

In this article, you’ll learn why you should focus on six main processes to maximize your success: Word-of-mouth marketing Social media marketing Email marketing Strategic partnerships Creating quality content PPC (Pay Per Click) ad campaigns. You can do so by getting added as a resource from an authority in the addiction treatment industry.

Medical 52

Medical Social Media Marketing Healthcare 52

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet. Define sequencing touchpoints.

Audience 107

Audience Editorial Team Editorial Social Media 107

Article Writing

DECEMBER 23, 2022

If you show an ad for a new product to a customer, they may not have much of a reaction. As Steve Clayton , Chief Storyteller at Microsoft, stated at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World in 2016, “Entertain them. Human beings use stories to make sense of the world.

Storytelling 52

Storytelling Social Media Communication Entertainment 52

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Plus, if you have the budget, you can access these 2 billion people via targeted Facebook Ads. Publish articles on LinkedIn Pulse with actionable content for your dream clients.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

The Creative Penn

JANUARY 29, 2024

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. But before we get into that− Tell us a bit more about you, your writing and publishing background, and how the hell you manage your time! Joanna: So Starcane Press is your publishing house?

Manufacturing 98

Manufacturing Retail Consulting Sales 98

ProBlogger

JUNE 21, 2016

By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March. Instagram ads are set up from within Facebook. Getting Started. An image or video.

Ads 33

Ads Ad Copy Management Advertising 33

The Creative Penn

DECEMBER 30, 2022

I launched the book direct on my Shopify store, CreativePennBooks.com and sold it exclusively direct for a month before publishing it wide. I also wrote and published two short stories. I published 67 episodes of The Creative Penn podcast in 2022, and I'm so pleased that the show still resonates after more than 13 years.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98

Intergrowth

MARCH 5, 2023

It includes everything from your logo and website to the graphics on your ad banners. Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e., That added revenue is then mostly spent on the twenty new hires. television, radio, billboards).

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Hacker

DECEMBER 15, 2022

He has since sold CMI in June of 2016 to UBM, a multi-billion dollar events and media company based in London. Now you have to unlock it again and scroll through the endless ads and life story from Lady Food Content Blogger to get back to the freaking 200-word recipe, somehow with grimy hands. And was it ever! In fact, it was divine!

Copywriter 105

Copywriter Copywriting Writing Copy 105

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. Different ways to monetize your brand to make ads profitable. So it's weird.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

MARCH 11, 2024

There are more options for publishing and reaching readers than ever before, and the indie author business models are splintering and diverging, so how do we know which path to follow? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

Retail 52

Retail Publisher Publishing Publishing 52

Content Marketing Institute

NOVEMBER 25, 2017

Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members. 35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding.

Content Marketing 77

Content Marketing Media Electronics Marketing 77

Neil Patel

FEBRUARY 20, 2021

This way, they could more accurately predict what the cohorts’ next purchase might be, then base their ad campaign content and timing on those predictions. And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016.

Medical 145

Medical Agency Audience Digital Marketing 145

The Creative Penn

MAY 6, 2024

Join my Community at Patreon.com/thecreativepenn Chelle Honiker is the co-founder and publisher of Indie Author Magazine , Indie Author Training, Indie Author Tools, and Direct2Readers.com. In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Chelle Honiker gives some mindset and practical tips.

Social Media 52

Social Media Creativity Education Storytelling 52

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. They are adding motion and action to what was a static medium. Are we kind of, nearly, almost there? A VR viewer is opaque.

Brand 94

Brand Storytelling Food Manufacturing 94

The Creative Penn

MARCH 17, 2023

But first up— Tell us a bit more about you and how you got into writing and publishing. In 2016, I kind of had this, I'm, you know, 45, I'm middle-aged, what do I do with my life now? And indie publishing came up on my radar, and I gave it a shot and was kind of okay at it. So welcome, Leanne. Joanna: I'm excited to talk to you.

Writing 98

Writing Creativity Marketing Copy Copy 98

Smart Blogger

MARCH 13, 2023

Billion Standout Features & Functionality Audience Insights gives small businesses the power to leverage Facebook’s massive pool of aggregated data to help them reach their ideal audience with Facebook ads. Instagram Stories are short user-generated videos with various added enhancements and effects that disappear after 24 hours.

Social Media 127

Social Media Media Text Brand Awareness 127

The Creative Penn

AUGUST 11, 2023

So first up— Tell us a bit more about you and how you got into writing and publishing. Then I saw KDP, I saw that people were self-publishing, and I thought, well, I've always wanted to write a book. You know, I think I went through like 12 revisions of that book, then I published in 2003. I started writing at a young age.

Writer 98

Writer Telecommunication Entertainment Creativity 98

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

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Text Creativity Publisher Publishing 98