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Why Do Publishers Close Imprints?

Jane Friedman

Andrea DeWerd, who runs The Future of Agency and has worked in marketing and publicity at three of the Big Five publishers, says that sometimes imprints spend too much on acquiring books, and “the sales simply aren’t there” to back up big advances. Typically, these are people who hold titles such as editorial director or publisher.)

Publisher 100
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach. A lot, it turns out.

Audience 108
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How to Contribute and Publish Guest Posts on Forbes (Updated)

Content Powered

The second and more critical drawback is this section from Forbes' Editorial Values and Standards : "We prohibit all staff members and contributors from accepting compensation, privileges or favors of any kind from people, companies or groups featured in their coverage. There are business councils, agency councils, HR councils, and more.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 96
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Check Out Agency Job Postings. Per Jon: One of the best potential clients is agencies because they usually have an ongoing need for writers. So how can you get work from agencies? The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies.

Freelance 126
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A Content Marketing Love Letter

Content Marketing Institute

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Michele Linn bought into the vision and took over editorial. It was hard to believe it was working.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI. “I Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing 106