Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Resolved to do better, in 2016 we began creating premium content monthly. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What would you do with a blog that averaged 150,000 monthly views?

Brand 92

Brand IT Editorial Team Social Media 92

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach. A lot, it turns out.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

DECEMBER 28, 2017

Unfetter your thinking before you make editorial plans. Just as a zen mindset enables us to discern and remove the artificial limitations we’ve placed on ourselves, Robert proposes that we unfetter our thinking when we put together editorial plans so that new possibilities can show up in our businesses. Click To Tweet.

Content Marketing 98

Content Marketing Marketing Content Government 98

Content Powered

JULY 22, 2022

The second and more critical drawback is this section from Forbes' Editorial Values and Standards : "We prohibit all staff members and contributors from accepting compensation, privileges or favors of any kind from people, companies or groups featured in their coverage. You'll need to have something compelling to stand out.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

APRIL 27, 2018

A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. A special #mondaymotivation poem from one of our tiny pre-K stars, Happyness. After watching you’ll understand why her name is so fitting.)

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced.

Content Marketing 60

Content Marketing Art Director Creative Director Storytelling 60

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 93

Brand Storytelling Food Manufacturing 93

Content Marketing Institute

JULY 25, 2018

It’s worth noting that Cleveland Clinic is at the top of its game when it comes to using content to support consumers through all sorts of health care-related situations – something that anyone familiar with the work of its content marketing director (and 2016 Content Marketer of the Year), Amanda Todorovich, should be well familiar with.

Hospitality 65

Hospitality Medical Insurance Healthcare 65

Moz

SEPTEMBER 27, 2020

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Underperforming content: theory first. What is underperforming content? Your tech directives have changed the page’s indexation status.

Content 74

Content Keywords Ad Copy SEO 74

Content Marketing Institute

DECEMBER 19, 2018

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram.

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

OCTOBER 29, 2017

Michele Linn bought into the vision and took over editorial. Some community members may not know this, but CMI was acquired in June 2016 by UBM, one of the most successful event and media companies in the world. It was hard to believe it was working. In May 2010, @cmicontent was born. The concept took off, says @JoePulizzi.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Moz

OCTOBER 6, 2019

In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company. Grow blog traffic, stat. No man is an island — neither is your blog.

Blog 54

Blog Blogging Social Media Keywords 54

Content Marketing Institute

JANUARY 31, 2018

Establishing a smooth workflow and sound editorial processes will make the process easier to navigate and can help your team stay on schedule – and on topic – even when glitches occur. @jayacunzo Click To Tweet. Place your faith in a sound process: Podcasting can be a complex process, and production delays and complications are common.

Brand 105

Brand Storytelling Creativity Content Marketing 105

ProBlogger

DECEMBER 6, 2016

I’ve been thinking about how I want to end 2016 both personally and work-wise, and after Natalie’s post yesterday , I decided to gather together the reminders and advice I’m using to head into a new phase, and to share them with you. but the desire to clock off can be a good motivator to end the year well.

Post 46

Post Food Editorial Blogger 46

Moz

OCTOBER 22, 2018

Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Send to your phone Introduced in 2016, this feature enables desktop users to send a place to their phone for use on the go. Controllable? Controllable? Controllable? Controllable? Controllable?

Editorial 54

Editorial Landing Page Utilities Persuasion 54

ProBlogger

APRIL 19, 2017

She became the Executive Editor, running the editorial side of the company. In 2016, the site was named the #1 fastest-growing private media company by Inc. In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog.

Blogger 50

Blogger Editorial Agency Writer 50

Smart Blogger

NOVEMBER 15, 2022

For example, a headline like “How to be a freelance writer in 2016” is a great candidate for modernization. (On Look for a page named “editorial guidelines”, “guest posting guidelines”, “write for us”, or something similar. Look for older content that could use an update.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MARCH 30, 2018

A post shared by Stephen Crowley (@steecrowley) on Nov 7, 2016 at 3:50am PST. Cooking up a storm (before everyone goes crazy, don’t worry, the oven clock is set wrong, she isn’t actually still awake at 9.35pm). HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. Steal this idea: Rise above the clickbait.

Content 106

Content Social Media Content Marketing Content Creator 106

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing?

Marketing 105

Marketing Content Agency Content Marketing 105

Neil Patel

OCTOBER 13, 2020

Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) Google Drive is helpful for maintaining large file collections.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Moz

FEBRUARY 10, 2019

Google says in their quality guidelines that “creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines” and they use the example of “widely distributed links in the footers or templates of various sites.”

SEO 57

SEO Landing Page Agency Keywords 57

ProBlogger

DECEMBER 25, 2016

Darren Rowse (@problogger) March 23, 2016. Excellent for everyone who is about to write an editorial calendar for 2017 , or who would love some new ideas. What was your favourite post about creating content in 2016? The post ProBlogger Most Popular Posts on Content 2016 appeared first on ProBlogger. Read it here. “Be

Post 46

Post Content Editorial Social Media 46

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this.

Marketing 143

Marketing Blog Blogging Social Media 143

Moz

OCTOBER 21, 2019

Has the situation changed at all since the original 2016 Moz article? If you discover that you have a chance at ranking in a PAA with your current transactional/editorial pages, it might be best to re-optimize what you have. With one simple click, the 4 PAA questions can trigger three more listings, and so on and so forth. Yes, it has!

Keywords 10

Keywords Portfolio Editorial SEO 10

Content Marketing Institute

NOVEMBER 29, 2018

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Without a doubt, Stories has been Instagram’s smartest invention yet. Over to you. Please share in the comments.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Hacker

OCTOBER 25, 2022

When it comes to editorial tools, 73% of content marketers use a keyword research tool like Semrush for search engine optimization during the content creation process. Internet video traffic accounts for 80% of all internet traffic — a 67% increase from 2016. B2C brands with 400+ blog posts get 2.5x internet users. aged 15-35.

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

Moz

JULY 15, 2019

In 2019, Google sent ~20 fewer organic clicks via browser searches than in 2016. In 2016, there were 26 organic clicks for every paid click. In 2016 there were 26 organic clicks/paid click. The truth is, most of us are still link building like it’s 1948 with “planned editorial” content. In 2019, that ratio is 11:1.

Editorial 47

Editorial SEO Retail Storytelling 47

Content Marketing Institute

JANUARY 4, 2018

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. 30% – Faster results. 24% – Difficulty typing on certain devices.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

NOVEMBER 28, 2017

From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. . <p><strong>Please include attribution to contentmarketinginstitute.com with this graphic.</strong></p><br

Editorial Team 96

Editorial Team Editorial Content Marketing Construction 96

Content Marketing Institute

JULY 27, 2018

And it would ultimately lead Randi to help develop the Internet Security Center in 2016, a major traffic driver for Norton.com. Randi presented her boss with a brief explaining why she needed content talent on her team and got the go-ahead to adopt the blog’s writers, forming a new team in April 2016. Consolidate talent and resources.

Audience 60

Audience IT Content Editorial 60

ProBlogger

DECEMBER 1, 2021

What better way to do this than to plan out your entire Editorial, Content and Marketing Calendar for the whole of, or at least the first three months of 2022? You can use my FREE Editorial Calendar template here. This post was first published on Dec 6, 2016 and updated Dec 2, 2021.

Blog 39

Blog Blogging Editorial Projects 39

ProBlogger

DECEMBER 5, 2016

What can you stop doing, get rid of or clean up as you see out 2016? You should consider writing a blog post or recording a video or audio round up of your favourite: Books you’ve read in 2016. You can use my FREE Editorial Calendar template here. How can you put the finishing touches on the work you’ve done and will do?

Editorial 50

Editorial Blog Blogging Projects 50

Moz

FEBRUARY 11, 2019

These types of keyword cannibalisation typically occurs on editorial pages, or transactional pages provided with substantial amount of text. Despite the fact they have different editorial angles, they will probably display some degree of duplicated content between them (more on this later). Date of blog post. December 2018.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

MARCH 21, 2018

Set up your editorial calendar at a pace that works for both your content team and your audience. Post-mortem: Unilever bought Dollar Shave Club in 2016 for $1 billion.). The schedule is the same every year, setting expectations for fans everywhere to plan their vacation time (or their vasectomies ). Conclusion.

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The project brought together multiple groups within the content team, from video production to editorial to social media.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54