Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. 38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Smart Blogger

JUNE 17, 2024

According to the New York Times, as of May 2017, this increasingly popular blogging platform was up to 60 million unique visitors each month. If your post looks good in the editor, it’s going to look good when your post goes live after you click the “Ready to publish?” There’s no guessing, no wondering, and no trial and error.

Blog 52

Blog Blogging Publisher Publishing 52

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. The era of designing creatives and writing copy for desktop first… is over. PPC advertising doesn’t exist in a vacuum.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Marketing Institute

AUGUST 9, 2018

Marketers have long practiced personalization in content marketing, developing over time more sophisticated ways of personalizing the customer journey – whether through marketing automation and progressive profiling or using programmatic advertising to support our content path. WashPost HS Sports (@WashPostHS) September 2, 2017.

Marketing 63

Marketing Retail Entertainment Manufacturing 63

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 90

Content Marketing Storytelling Marketing Content 90

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. Influencers consistently create and publish popular web content. Brands tap into this idea by publishing their large numbers of followers, customers, or subscribers. 20+ Examples of (Effective) Social Proof. Celebrity Endorsements.

Brand Awareness 98

Brand Awareness Social Media Food Promotion 98

Content Marketing Institute

NOVEMBER 11, 2017

Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill?

Content Marketing 83

Content Marketing Marketing Content Contractor 83

The Creative Penn

NOVEMBER 13, 2022

In the intro, how to predict and profit from publishing trends [ ALLi blog ]; my live, in-person events IRL and online; Trends for 2023 webinar with Alex Newton, K-lytics. So three years ago you really started getting into publishing. So I started publishing in December 2017. Why didn't you go the traditional route?

Ads 98

Ads Sales Publisher Publishing 98

The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

Creativity 98

Creativity Projects Government Text 98

The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

Publisher 98

Publisher Publishing Publishing Banking 98

Neil Patel

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. It wasn’t long before people started asking for more.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

Marketing 107

Marketing Content Agency Content Marketing 107

The Creative Penn

JANUARY 22, 2023

I want to come back on the waiting to win the lottery thing because I feel that that actually has a parallel in publishing, in that people are like, oh, well, this one book, if I just get the agent, if I just get the book deal, if I just get the film deal, or the TV deal, I will make a million , and I can retire. But it's okay with me.

Sales 98

Sales Proofreader Consulting Copy 98

ProBlogger

JUNE 1, 2017

Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. Even in 2017, content remains one of the most effective ways to convert clicks into customers but not just any content. Take Facebook for instance.

Social Media 50

Social Media Media Landing Page Education 50

ProBlogger

JANUARY 9, 2017

Let’s not get to the end of 2017 and wish you’d finally taken the plunge. This is particularly useful if you have an online business and the usual advertising options just do not work for you. It’s never been easier to be the captain of your own creative ship and price and sell however you want to.

Blog 53

Blog Blogging Manufacturing Retail 53

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

ProBlogger

JANUARY 9, 2017

Let’s not get to the end of 2017 and wish you’d finally taken the plunge. This is particularly useful if you have an online business and the usual advertising options just do not work for you. It’s never been easier to be the captain of your own creative ship and price and sell however you want to.

Blog 44

Blog Blogging Manufacturing Retail 44

The Creative Penn

DECEMBER 18, 2023

In the intro, We used to do that [Seth Godin ]; Penguin Random House has acquired Hay House [ Publishing Perspectives ]; Business for Authors ; Your Author Business Plan ; OpenAI has announced a partnership with Axel Springer , the first publishing house globally to partner with them to integrate journalism with AI technologies.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

The Creative Penn

JUNE 9, 2024

How can you use click testing on Meta to help refine your creative and book marketing ideas? In the intro, The Hotsheet with Jane Friedman ; 20 ways you should be using AI in publishing [ PerfectBound ]; Artificial Intelligence? Steve Pieper explains in this interview. Joanna: Yes, just coming back on that Amazon cap on $9.99.

Advertising 52

Advertising Sales Ads Publisher 52

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 87

Content Marketing Publisher Publishing Publishing 87

Smart Blogger

JUNE 5, 2023

A Brief Timeline of Facebook’s Major Controversies 2007: Facebook introduces Beacon — an advertising platform that automatically notified users’ Facebook friends when they made an online purchase through specific (popular) shopping sites. Who Should Use Ello Ello is the perfect online community for artists, creatives, and art lovers.

Social Media 111

Social Media Content Creator Utilities Advertising 111

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), So I've got a creative background. So I have this strange mix of creative and analytical , and I've been entrepreneurial my whole life. This is great.

Insurance 98

Insurance Creativity Advertising Publisher 98

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

The Creative Penn

APRIL 29, 2024

In the intro, TikTok ban signed into law in the USA [ The Verge ]; No One Buys Books [ Elle Griffin ]; Please stop bashing book publishing [ Publishing Confidential ]; The Hotsheet ; Books sell, but book doesn't [ Seth Godin ]. Joanna: Now you were last on the show in 2017. It's a natural part of the creative process.

Marketing 52

Marketing Social Media Creativity Publisher 52

The Creative Penn

OCTOBER 30, 2023

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Tracy Cooper-Posey gives her tips.

Management 98

Management Retail Promotion Sales 98

ContentWriters

SEPTEMBER 6, 2023

A bio does not have to be a creative writing masterpiece but should be able to persuade readers that a credible professional wrote the content. Blogs are effective because today’s consumers want to engage and build loyalty with a brand rather than respond to advertising. Author bios are also living pieces.

Education 59

Education Writer Content Creator Brand 59

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Does it help you creatively? What are the benefits of selling direct?

Advertising 98

Advertising Copy Sales Publisher 98

The Creative Penn

MAY 6, 2024

How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? Join my Community at Patreon.com/thecreativepenn Chelle Honiker is the co-founder and publisher of Indie Author Magazine , Indie Author Training, Indie Author Tools, and Direct2Readers.com.

Social Media 52

Social Media Creativity Education Storytelling 52

The Creative Penn

JUNE 19, 2023

With its detailed reports on how to improve your writing and integration with Scrivener amongst other software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Damon: It is a decade in indie publishing, right? The writing thing really came about because of indie publishing.

Copy 98

Copy Sales Publisher Publishing 98

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Give reality a little creative license. SarahMidMO Click To Tweet.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. It’s critical.”. Even better?

Brand 107

Brand Content Editorial Team Editorial 107

Write Freelance

AUGUST 12, 2020

While some freelance writers majorly create thought pieces and creative essays for magazines, others ( like me ) take the marketing phase and become a freelance content writer. You cannot write ‘I want to get published by the end of 2018’ if you don’t even have a book idea. Create a marketing plan to advertise your skills.

Freelance 130

Freelance Writer Writing Portfolio 130

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 93

Content Editorial Freelance Projects 93

The Creative Penn

DECEMBER 5, 2022

How can you change your mindset to one of creative abundance and productivity? In the intro, publishing year in review [ Kris Rusch ]; how you can use ChatGPT with examples; Collaborative writing with AI [ Andrew Mayne ]; Open AI usage guidelines ; Ethical AI usage for authors [ ALLi ]. Dan Padavona talks about these topics and more.

Ads 98

Ads Social Media Writer Publisher 98

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. Are you in danger of losing a job?

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

DECEMBER 27, 2017

To reach the right people at the right time, on the right channels, and drive them to act, you need accurate audience data to inform your publishing plans, as well as the content ideas you will execute to deliver on their needs. Align your content ideas with your business goals. joderama Click To Tweet. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Quick Sprout

DECEMBER 6, 2022

Notice that the graph I used in the example above is from 2017. That’s when you need to get creative. If your website is cluttered with too many pictures, advertisements, colors, and blocks of text, it can appear untrustworthy. Use your creativity to devise even more advanced and informative content within your niche.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143