2017 Advertising Publishing Storytelling 
Content Marketing Institute
MAY 9, 2018
In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.
Content Marketing Institute
DECEMBER 25, 2017
2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).
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Content Marketing Institute
JULY 6, 2018
Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.
Neil Patel
JANUARY 27, 2021
38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. This will continue.
Content Marketing Institute
DECEMBER 21, 2018
During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.
The Creative Penn
MAY 27, 2024
With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Tell us a bit more about you and how you got into writing and publishing. Adam: Well, I started writing around 2017. Adam: Hi there.
The Creative Penn
JANUARY 30, 2023
Why might using your face to advertise your books be a good idea? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. What are the benefits of selling direct? Steve: Thank you very much.
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