Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

Storytelling 110

Storytelling Script Content Creator Content Marketing 110

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Not all agencies are built the same. So, if you’re working with an agency to help you do so, they need to have some actual marketing chops. Make sure that the agency you want to work with offers other services besides analytics.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

FEBRUARY 14, 2018

Storytelling through content marketing and audience personas. “We Content driven by performance metrics and creativity. While her team focuses on creating the most effective content driven by performance metrics , as a team leader and content evangelist, Hursh says she and her team make sure to leave room for creativity.

Social Media 98

Social Media Content Creativity Content Marketing 98

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI (@REI) November 24, 2017. Next, you need to create naming logic across your portfolio to drive understanding and clarity. Portfolio thread.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

SEPTEMBER 6, 2018

Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. In all, 92 winners were selected from a field of more than 1,100 submissions.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107