Content Marketing Institute

DECEMBER 15, 2017

(Bridget left Tom’s of Maine in September 2017 after this interview was complete.). These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. They’re genuine fans who engage with the brand. CCO: What is micro-influencer marketing?

Recruitment 91

Recruitment Marketing Editorial Team Editorial 91

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says.

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Click To Tweet. Content syndication.

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. WashPost HS Sports (@WashPostHS) September 2, 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

APRIL 26, 2018

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Promoting content on social enables #content team to get feedback for sales & other teams.

Brand 97

Brand Contractor Editorial Content 97