Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. There are a few reasons for that, but the biggest by far is that my free newsletter is a better marketing and promotion vehicle than the paid one. She’s 100% right. Maybe it will, maybe it won’t.

Writer 111

Writer Publisher Publishing Publishing 111

Jane Friedman

FEBRUARY 16, 2023

Consequently, more authors than ever are wondering if they ought to join for the sake of book marketing and promotion. You have to move fast and show your audience something engaging,” which might mean showing something visually interesting or adding text overlay that people will read. That text needs to hook people with a single line.

Social Media 116

Social Media Text Sales Publisher 116

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. Who Should Use Ello Ello is the perfect online community for artists, creatives, and art lovers.

Social Media 111

Social Media Content Creator Utilities Agency 111

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Tell a story and be creative. Actually be creative. Be creative!

Blog 48

Blog Blogging Creativity Brand Awareness 48

The Hoth

NOVEMBER 3, 2022

It will come down to your target audience, their demographics, and the type of content they like to consume. . It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . In short, TikTok creators are only limited by their own creativity. Entertainment .

Marketing 105

Marketing Entertainment Education Content Creator 105

ProBlogger

JANUARY 24, 2017

From time to time, we all need to brush up on our creative problem solving skills and remind ourselves that it’s OK to be disruptive and take risks. Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Tell a story and be creative. Actually be creative. Be creative!

Blog 47

Blog Blogging Creativity Brand Awareness 47

Smart Blogger

JULY 30, 2023

Statista also projects the number of emails sent daily to increase from 269 billion in 2017 to 376 billion by 2025. With an email strategy, you control what your target audience sees. Promotional emails for your products and services. You will reach new audiences through people’s natural inclination to share content.

Marketing 89

Marketing Social Media Copywriter Copywriting 89

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Podcasting can be an intimate way to interact with your audience, says @joderama. Click To Tweet.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

FEBRUARY 14, 2018

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective.

Social Media 98

Social Media Content Creativity Content Marketing 98

The Creative Penn

APRIL 29, 2024

Join the community at Patreon.com/thecreativepenn Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , as well as his podcast, The Creative Shift , and his coaching and consultancy services at WeGrowMedia.com.

Marketing 52

Marketing Social Media Creativity Publisher 52

The Hoth

JANUARY 5, 2023

Instead, you need to release relevant content that directly impacts your target audience and compels them to take further action through CTAs and strong messaging. . Promote new discounts, deals, and promotional offers. If you’re about to run a new promotional offer at your company, make sure to bring it up in your newsletter.

Writing 100

Writing Marketing Education Text 100

Smart Blogger

NOVEMBER 2, 2022

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. BetterHelp has one with YouTubers Super Carlin Brothers , who promote the service in many of their videos. Check out Quuu Promote ’s collage of client logos on its homepage, which creatively displays them twice. Case Studies.

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world.

Content Marketing 85

Content Marketing Government Marketing Food 85

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. They don’t want spam clogging their inbox. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

FEBRUARY 15, 2021

Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. It really all just boils down to creativity and application. Beacons Promote Effortless Engagement and Data Transmission. Step 5: Understand the Creative Ways Businesses Use Beacons.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Virginia Aquarium (@VAAquarium) January 25, 2017.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. In 2019, Facebook’s head of global creative strategy Rick Van Veen told Variety , We’re still figuring it out and learning. Facebook is all about personalized content, and Facebook Watch lets you upload videos right to your target audience.

Script 129

Script Engagement Ads Content Creator 129

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Promote the difference that marketers make in the world. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams.

Content Marketing 98

Content Marketing Marketing Content Government 98

The Creative Penn

NOVEMBER 13, 2023

How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? So I started my first creative business in 2004. Now with direct sales, the beauty is you can sell anything and find an audience really. Russell: Sure.

Retail 98

Retail Prose Sales Script 98

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Workflow automation: IFTTT. Cost: Free.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

The Creative Penn

NOVEMBER 20, 2022

How can we shift our mindset to thinking about a long-term creative career? To invest in something that is outside the norm of what we are “supposed to be doing” I think is really valuable, both for keeping us engaged and creative, and also pushing the envelope on something that might be the next big thing.

Publisher 98

Publisher Publishing Publishing Creativity 98

Neil Patel

MARCH 30, 2023

Facebook allows you to create a custom audience, but many people don’t realize this. The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. Let’s begin!

Ads 113

Ads Landing Page Advertising Copy 113

The Creative Penn

AUGUST 21, 2023

Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

AUGUST 9, 2018

And no longer will marketers send promotions to huge swaths of their audience. Instead, promotions will be designed uniquely for prospects based on a wide range of signals, from cart abandonment in retail to which times of day an individual is most likely to sign up for a conference. Let me explain. Clare_mcd Click To Tweet.

Marketing 59

Marketing Retail Entertainment Manufacturing 59

The Creative Penn

DECEMBER 9, 2022

How can creatives approach AI possibilities with curiosity rather than fear? In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. She's also the co-creator of LAIKA, an AI-powered creativity tool. Show Notes. So first up –.

Writing 98

Writing Creativity Writer Publisher 98

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. EditorStahl #CMWorld Click To Tweet.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

The Creative Penn

JULY 31, 2023

How can you write fast but also make your creative process sustainable for the long term? Dan Willcocks talks about his creative and business approach. Maybe we can do this together, help promote each other, and do it all under this unified brand. How can you collaborate effectively with other authors in your genre? Dan: Yeah.

Collaboration 98

Collaboration Writing Hospitality Finance 98

Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

Marketing 104

Marketing Content Agency Content Marketing 104

Smart Blogger

MARCH 14, 2023

Chapter 10: Boost Your Traffic, Promote Your Blog, & Master Social Media Chapter 11: Build Your Email List Chapter 12: Make Money Blogging 1. These questions will let you know whether or not there’s an existing audience for your topic. They hunt for an audience no one else is serving. Where will your audience come from?

Blog 111

Blog Blogging Social Media Blogger 111

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step.

Editorial 52

Editorial Social Media Blog Blogging 52

The Creative Penn

APRIL 21, 2024

How can you build a creative, sustainable career as a ‘mid-list' indie author? I started seriously indie publishing in 2017, and here we are today. That's always been my task as a creative. You said the spike marketing hasn't worked for you, but Kickstarter is a short-term promotional window. Joanna: Interesting.

Social Media 52

Social Media Publisher Publishing Publishing 52

Quick Sprout

DECEMBER 6, 2022

Keep your audience in mind when you’re writing content on your website. Notice that the graph I used in the example above is from 2017. That’s when you need to get creative. One related niche is home buying and owning, which has a different audience from your typical home decor enthusiasts. home decor.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Click To Tweet. Robert_Rose Click To Tweet.

Retail 79

Retail Content Education Content Marketing 79

ProBlogger

JANUARY 26, 2022

Research all of the opportunities and don’t be afraid to get creative. It’s not easy, but it’s necessary to spend some time developing a specific plan that resonates with your audience and customers. This article was first published on Jan 12, 2017 and updated Jan 27, 2022. These are just a few tactics.

Blog 48

Blog Blogging Lead Generation Social Media 48

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Do you know how many times Amazon has been ‘flooded’ with spam books?

Text 98

Text Creativity Publisher Publishing 98

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Learn How Your Audience Finds Your Site.

Keywords 145

Keywords Text SEO Social Media 145