Remove 2017 Remove Audience Remove Editorial Remove Storytelling
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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

Brand 97
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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Podcasting can be an intimate way to interact with your audience, says @joderama. Click To Tweet.

Brand 108
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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Winner: Project of the Year; Best New Print Publication – Editorial. Finalist: Agency of the Year <100 employees).

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. AnnGynn Click To Tweet.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. And what does this technology cost?