Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. After putting everything he had into working with his team to create excellent content, he was left “frustrated over where his work was going.”. Unfetter your thinking before you make editorial plans.

Content Marketing 98

Content Marketing Marketing Content Government 98

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Writing for better content marketing results.

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

ProBlogger

MAY 1, 2017

Not a single post on the front page of that blog in 2002 had even any image in it, it was purely text. I personally can’t remember the last time I published a blog post without at least one image in it or one chat or one page of visual content in it. I was also like, “Who reads a whole blog post on their phone?”

Content 52

Content Blog Blogging Text 52

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . It highlights my journey as a blogger and areas where you can evolve your own blog and online business. It’s also probably relevant for other content creators as well. . The first one is content.

Blog 24

Blog Blogging Blogger Architecture 24

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows? Repackaging.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88