Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

MARCH 1, 2018

During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. No one post can provide all relevant tools in the space.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. No one post can provide all relevant tools in the space. Workflow automation: IFTTT.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

JUNE 12, 2018

HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting . The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. “Likes” (or other emotive options) or comments on social media or blog posts : Quantify how many people were motivated by your content to react publicly.

Content Marketing 105

Content Marketing Marketing Content Social Media 105

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. The topic clusters model. Click To Tweet.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. CCO: What is micro-influencer marketing?

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

APRIL 24, 2018

It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%. No one post can provide all relevant tools in the space. The result?

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

MAY 3, 2018

Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. You need top-of-the-line teams, including marketing, editorial, IT , and maybe business intelligence, administrative, and others. They’re not just about understanding how to send a campaign or how to post a blog post.

Content 94

Content Content Management System Editorial Content Marketing 94

Content Marketing Institute

NOVEMBER 12, 2017

In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts. Other content was complete stories.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. After your book appears, you could respond to comments and reviews as blog posts.

Creativity 108

Creativity Content Marketing Marketing Content 108

Buffer

JULY 27, 2017

sessions in May 2017. Before thinking of blog post ideas, it’s helpful to understand what your readers want from you. After several iterations of our content and through studying our blog posts data , we uncovered that our audience enjoys our long-form, educational blog posts.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development. Click To Tweet.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. No one post can provide all relevant tools in the space. Even better?

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 82

Editorial Content Editorial Team Projects 82

Neil Patel

NOVEMBER 12, 2020

In this blog post, we will explore meta tags and see how they affect your overall digital marketing efforts. As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. You can use them to help plan your editorial calendar. Title Tags. Viewport tags.

Keywords 145

Keywords Engineering SEO Digital Marketing 145

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. No one post can provide all relevant tools in the space. Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

ProBlogger

FEBRUARY 27, 2017

Here’s the mindmap of today’s show (click to enlarge): Here’s a mindmap I used as an illustration in a blog post on making money blogging. It was used on this post – https://problogger.com/make-money-blogging/. How could you extend that blog post? I’ll link to it in the show notes.

Blog 36

Blog Blogging Search Engine Optimization Social Media 36

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

DECEMBER 5, 2016

The same goes for all those blog posts you’re sitting on. Go to Google Analytics and look at the top 10 blog posts that bring you the most traffic. Then do an awesome round up post on your site on the top 10 blog posts you to read before the year end (I might steal my own idea!). the list is endless!

Editorial 50

Editorial Blog Blogging Contractor 50

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. The results were published in a blog post called 10 Best Practices on the Top 50 Websites. It’s time to look around for new ideas. Click To Tweet.

Content 92

Content Editorial Freelance Projects 92

Moz

FEBRUARY 11, 2019

Keyword cannibalisation is not black or white — there are multiple grey areas and we will try and go though several scenarios in this blog post. If interested in the topic, find here a blog post I wrote on the subject. Date of blog post. Page A: blog/how-to-wear-ankle-boots. December 2018.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

APRIL 16, 2018

My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5% Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. of clicks, respectively.

Keywords 111

Keywords Concept Content Editorial Team 111

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 42

Editorial Social Media Blog Blogging 42

ProBlogger

FEBRUARY 27, 2017

Here’s the mindmap of today’s show (click to enlarge): Here’s a mindmap I used as an illustration in a blog post on making money blogging. It was used on this post – [link]. At the edges of the mind map, once you go right down to the most granular ideas, you find ideas for blog posts.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. No one post can provide all relevant tools in the space.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

NOVEMBER 28, 2017

Ian Faison (@ianfaison) November 15, 2017. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. For other great resources on how to start a podcast, check out this post from Pat Flynn and this amazing resource from John Lee Dumas.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? If the blog isn’t updated regularly or frequently, there are fewer opportunities for guest blog posts. TIP: If your strategy calls for guest blogging on multiple sites, put together a spreadsheet to record your answers to these questions for each blog.

Management 109

Management Blog Blogging Editorial 109

Content Marketing Institute

DECEMBER 19, 2017

For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. To make sure we are transparent, an editor’s note with a link to the original post is included.). Repackaging.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

MAY 16, 2017

If you sometimes struggle to know what to post, or feel like your blog needs more variety or consistency, you need a content calendar or editorial calendar. There are plenty of different ways to use and structure your calendar, and Darren covers lots of good suggestions in this podcast on creating an editorial calendar.

Blog 55

Blog Blogging Editorial Freelance 55

ProBlogger

MARCH 12, 2018

Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written. Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives. It is to identify a post that you can go back and update.

Search Engine Optimization 53

Search Engine Optimization Editorial Social Media Blogger 53

ProBlogger

DECEMBER 25, 2016

This week I’ll be exploring five of the most popular posts in the areas of content, monetisation, social media, and finding readers, so make sure you check back each day to see what has made the cut! If you want to see what were the biggest posts of 2015 were, you can see them all here , and 2014’s group is here.

Post 46

Post Content Editorial Social Media 46

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. Other options include embedding a survey link on your website, including a link in blog posts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels. B2B marketers who use content marketing).

Consulting 98

Consulting Projects Recruitment Government 98

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. Mike: Would anybody ever do that with blog posts? With that blog post, are you transcribing or are you rewriting the main points?

Social Media 21

Social Media Blog Blogging Media 21