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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand. Read more >> Click To Tweet.

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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

Charlene Putney is an award-winning writer, professional speaker and university lecturer. She's also the co-creator of LAIKA, an AI-powered creativity tool. AI-powered creativity tools for writers. Data licensing and how fine-tuning models might benefit creatives. Using your own backlist to train an AI brain.

Writing 98
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first.

Agency 56
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first.

Agency 56
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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc.