Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The brand claims that it “will never go back to humans.”.@shopcosabella Curating content.

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Enter third-party review websites.

Editorial Team 108

Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

AUGUST 1, 2018

Align with your brand story. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. In fact, as Aleh Barysevich uncovered in the study SEO PowerSuite’s Link Building in 2017 , SEO professionals consider research to be the most efficient type of content for getting backlinks.).

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Don’t go overboard on branding. Develop your brand through your video content.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

An infographic that is aesthetically pleasing with relevant data – that happens to be user-friendly – will undoubtedly help increase awareness of your brand. Takeaway tip: Your illustrations need to look professional in a way that reflects the tone and messaging of your brand. They can be shared on Pinterest and uploaded to SlideShare.

Blog Post 110

Blog Post Post Content Blog 110