Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. Of course, the call to “get with the times” doesn’t just apply to digital brand interactions. Content that sells a brand’s advantages. Investing in automation.

Retail 82

Retail Content Education Content Marketing 82

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step. Ready to jump in?

Editorial 52

Editorial Social Media Blog Blogging 52

The Creative Penn

JUNE 19, 2023

And technically you get their email address, but now they've got your brand new book that you weren't really intending for them to get. Joanna: What about the author swaps and the group promotions? Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. Joanna: It was probably me!

Copy 98

Copy Sales Publisher Publishing 98

The Creative Penn

AUGUST 21, 2023

You could be spending all your money on marketing and advertising and promotion and barely take anything home. It can be on-brand for you. It's that part up front where it's like we're trying to get people to try that book, and we're trying to get people to understand our brand promise. What is my brand promise?

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 101

Brand Contractor Editorial Content 101

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. This is something that’s possibly a little bit easier to do because you’re not writing extra content for your newsletter, you’re just promoting that content, or you’re repurposing that content for your newsletter as well.

Promotion 46

Promotion Text Blogger Publisher 46

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The travel industry is “on the verge of an evolutionary leap, where the relationship between customer and brand is becoming truly real-time and relevant,” according to the Deloitte report.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not?

Marketing 110

Marketing Brand Awareness Storytelling Agency 110

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. The 40-person team handles: Social media.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. 25K+ Instagram users generated dirty images & promoted @frank_bod’s coffee-based scrub. The results? The results?

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

MARCH 21, 2018

Give your audience a reason to engage with your brand's #content, says @AnnGynn. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Click To Tweet.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). Outline your team workflow. joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Brands you’d like to work with. Mapping Out your Promotional Calendar. Go get ’em tiger! Dream a dream. Where do I see myself in five years? You get the picture!

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Brands you’d like to work with. Mapping Out your Promotional Calendar. Go get ’em tiger! Dream a dream. Where do I see myself in five years? You get the picture!

Editorial 41

Editorial Social Media Blog Blogging 41

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. History of (topic/brand/product/industry). It’s the type of content that you continue to promote on social media again and again, it tends to do quite well in Google. You could do one that’s storytelling. Number six is where you do a history of a brand or a product or even an industry.

Content 43

Content Blog Blogging Search Engine Optimization 43

ProBlogger

JULY 3, 2017

I want to present with you my biggest lessons in podcasting, some tips on launching, recording, producing and promoting a podcast. I want to share some tips on launching, recording, producing, promoting a podcast, and I also want to share with you the tools that I use to put the show together. I want to share with you my big lesson.

Content Creator 48

Content Creator Blogger Blog Blogging 48

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. When to use them. Click To Tweet. joderama Click To Tweet.

Script 105

Script Content Storytelling Social Media 105

Content Marketing Institute

APRIL 19, 2018

If you’re appealing to your customers’ emotions, they’re more likely to trust your brand. We promoted the magazine and restaurant and all their followers with several shares. If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. McCormick, Bert Wolfe Toyota.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Link Building has Changed.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

Content Marketing 96

Content Marketing Transportation Marketing Content 96

Content Marketing Institute

AUGUST 14, 2018

Wish would die: Sleazy webinar promotion. Let sleazy webinar promotions end. Expect to be strong: Thanks to GDPR and so many brands aligning data/customer records to deliver personalized content, AI and machine-learning will finally take over so much of what human marketers manage today. Bait and switch is never a good strategy.

Content Marketing 97

Content Marketing Marketing Storytelling Content 97

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. An infographic that is aesthetically pleasing with relevant data – that happens to be user-friendly – will undoubtedly help increase awareness of your brand. You can upload that meme on social media to promote your blog post.

Blog Post 111

Blog Post Post Content Blog 111