2017 Content Creator Content Marketing Publisher 
Neil Patel
JANUARY 27, 2021
Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.
Contently
FEBRUARY 16, 2023
A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google is more likely to categorize such content as “unhelpful,” leading to lower rankings.
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Content Marketing Institute
DECEMBER 21, 2018
If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne. Aha,” I said.
Content Marketing Institute
SEPTEMBER 6, 2018
“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.
Content Marketing Institute
DECEMBER 5, 2018
To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. While it might seem like any information you find in a book also can be found on the web, books have a lot to offer content creators. Publish as a video or podcast. Click To Tweet.
Content Marketing Institute
DECEMBER 25, 2017
2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?
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