Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. They give us boundaries that direct our focus and allow us to be more creative. Click To Tweet.

Content Marketing 95

Content Marketing Marketing Content Editorial Team 95

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. Chris Miller (@Chris_Miller_6) December 15, 2017. A cruise line writes romance stories. Let’s all rock our quirk.

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Knowing that a lot of your content marketing is ticking on by itself will give you the breathing space to think about new and creative directions in which to take your content marketing. What tasks do you automate?

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. WashPost HS Sports (@WashPostHS) September 2, 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. JuliaEMcCoy Click To Tweet.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. It’s critical.”. Even better?

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Give reality a little creative license. SarahMidMO Click To Tweet.

Brand 105

Brand Content Storytelling Editorial Team 105