Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. CCO: What is micro-influencer marketing? Burns: Our micro-influencer program seeks superfans of Tom’s of Maine.

Recruitment 96

Recruitment Marketing Editorial Team Editorial 96

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Consider how the team treated a series devoted to virtual reality. A lot, it turns out. Primary stories.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

MARCH 1, 2018

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. These scientists spent months setting up and running the tests.

Brand 96

Brand IT Editorial Team Social Media 96

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

APRIL 24, 2018

Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The result? No one post can provide all relevant tools in the space.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Some of the content it writes are basic tweets like this one: Landon beat Whitman 34-0; [link] @LandonSports @koachkuhn. Other content was complete stories.

Content Creation 109

Content Creation Content Editorial Team Storytelling 109

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The brand claims that it “will never go back to humans.”.@shopcosabella CampaignLiveUS Click To Tweet.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. She was instrumental in helping us find our 2017 Content Marketer of the Year finalists. Click To Tweet. Register today.

Content Marketing 103

Content Marketing Marketing Editorial Content 103

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Even better?

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

NOVEMBER 28, 2017

Ian Faison (@ianfaison) November 15, 2017. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. FANTASTIC read: [link] #thisoldmarketing. —

Editorial Team 100

Editorial Team Editorial Content Marketing Construction 100

Content Marketing Institute

APRIL 16, 2018

My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5% Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. of clicks, respectively.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JUNE 27, 2018

HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Use @Triberr to exchange ideas & accolades in a professionally focused group. AaronOrendorff #tools Click To Tweet. Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). A 2017 BrightLocal study shows 79% of surveyed consumers say they’ve spotted a fake review in the past year. Want a shortcut to creating content that will convert, resonate with your customers, and save you time?

Editorial Team 110

Editorial Team Content Editorial Landing Page 110

Content Marketing Institute

AUGUST 1, 2018

This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. In fact, as Aleh Barysevich uncovered in the study SEO PowerSuite’s Link Building in 2017 , SEO professionals consider research to be the most efficient type of content for getting backlinks.). Share in the comments.

Editorial 84

Editorial Content Editorial Team Projects 84

Content Marketing Institute

APRIL 26, 2018

Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditional marketing efforts like demand generation and direct brand promotions. @LukeKintigh Click To Tweet. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

DECEMBER 19, 2017

For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Long Form Content 93

Long Form Content Editorial Team Editorial Content Marketing 93

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. I’d love to hear about it in the comments.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

OCTOBER 20, 2017

When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Flip books. Do you use visuals in your blog posts?

Blog Post 111

Blog Post Post Content Blog 111