Remove 2017 Remove Creativity Remove Publishing Remove Storytelling
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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 109
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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Take It From Me also uses an interview format, but with a creative twist. The company has shut its doors every Black Friday since.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

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Content Marketing in 2021 and Beyond

Neil Patel

Craig Davis , the former Chief Creative Officer at marketing communications firm J. 38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

This year, B2B and B2C brands elevated their creativity to inspiring levels. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications.