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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. Social media promotion: Zapier.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Click To Tweet.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

Do you struggle to create engaging content that lands you in the top spots of Google? The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. The topic clusters model. Topic cluster model explained.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Promotion, the fourth category of the AI framework, relates to AI for social media. CampaignLiveUS Click To Tweet.

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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Promoting content on social enables #content team to get feedback for sales & other teams.

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