Content Marketing Institute

JUNE 18, 2018

Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. The platform dictates structure, pricing, and promotion. You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. By discovering new content ideas , tracking branded content, and analyzing top brand leaders and competitors, this tool will improve your content engagement. Facebook post promotion. Influencer search.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Click To Tweet. Content syndication.

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Editorial Team Editorial Content Creator Content 90

Content Marketing Institute

JANUARY 15, 2019

Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Create a landing page to promote text, audio, visual resources. Going live on video is a surefire way of increasing your brand awareness and customer engagement. Include a link to your website where possible. Remember to test.

Landing Page 95

Landing Page Editorial Team Editorial Text 95

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 49

Promotion Editorial Content Social Media 49

Content Marketing Institute

FEBRUARY 15, 2018

Maybe you want to measure engagement (such as time spent on site or social shares ). Perhaps your top-performing content should be promoted more or included as links in more related content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 106

Editorial Team Content Editorial Content Marketing 106

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. Overeducated and underexperienced, I traveled to Cleveland, Ohio, to find a job.

Insurance 108

Insurance Editorial Team Communication Editorial 108

BKA Content

NOVEMBER 14, 2022

Strong content encourages engagement. Content incites engagement between your office and potential clients, as it starts a conversation, prompts questions and encourages comments. To ensure your content conveys confidence and capability, hire a legal content writer who is witty, engaging, smart, perceptive and persuasive.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Use the rest to set up a good nurture email campaign for ongoing engagement.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign. These writers make content marketing run.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Editorial Team 106

Editorial Team Content Manufacturing Keywords 106

Content Marketing Institute

NOVEMBER 20, 2017

The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Promotion, the fourth category of the AI framework, relates to AI for social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Production. Personalization. Performance.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste. Click To Tweet.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. “We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. Find internal supporters to help promote this content. Stay plugged in to audience needs.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Today, the iQ team follows a push-pull distribution model.

Publisher 110

Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. You must have a good audience match for people to engage with your campaign. For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high. Start with these 10 key evergreen tactics.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. Inadequate promotion. Metrics like engagement rate (i.e.,

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

APRIL 26, 2018

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Promoting content on social enables #content team to get feedback for sales & other teams.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 20, 2018

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What tools do you use?

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

JANUARY 29, 2018

Incorporate marketing promotion with care. Christopher announces his books, speaking engagements, and product offering in his newsletter. The promotion is clearly defined as “ advertising ” so that the editorial line isn’t blurred. Include your personal insights like Christopher does. Click To Tweet. Click To Tweet.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. I share daily from Elevate and track engagements.”. Twitter Promote Mode. But I can’t quit you, Insta.”.@Instagram

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

MAY 18, 2018

The subtle promotion is more effective if you’re looking to increase reach and drive traffic from Instagram Stories to your site or special offer. While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. Image source.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110