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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Cost: Free.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. kalnerwilliams.

Brand 91
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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Promotion, the fourth category of the AI framework, relates to AI for social media. Its software, also called Cortex, makes recommendations for content headed for social media. Production.

Marketing 104
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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Brand 104
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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Click To Tweet. Click to enlarge.