Remove 2017 Remove Editorial Remove Editorial Team Remove Promotion
article thumbnail

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

article thumbnail

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Workflow automation: IFTTT. Cost: Free.

article thumbnail

What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

On one fateful week in August 2017, after months of sweating, we published our findings on three tests. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

Brand 91
article thumbnail

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. Chris Miller (@Chris_Miller_6) December 15, 2017. Don’t write “velcro.”

article thumbnail

How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model.

article thumbnail

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Promotion, the fourth category of the AI framework, relates to AI for social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Production.

Marketing 104