Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. For example, I’m in charge of organic social, but I don’t manage our social advertising. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Mind the machine.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 102

Content Marketing Marketing Content Retail 102

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. Would it: Raise awareness of your brand? But some branded podcasts aren’t so direct in their approach.

Script 125

Script Concept Insurance Social Media 125

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Today’s show is brought to you by two brand new courses from ProBlogger. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. It is so exciting to see these brand new blogs coming out the other end of the course.

Landing Page 45

Landing Page Sales Blogger Blog 45

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

OCTOBER 22, 2018

According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., A minority of impressions and engagement (15%) happen on national or brand pages. Partly; brands can’t control what photos users upload, but they can report inappropriate images.

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Creating an actionable editorial plan. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

MARCH 12, 2018

Finally, add a task to your editorial calendar to update at least one post a week. . And also, our brand new 31 Days to Build a Better Blog course, which we’ll be launching in the next week or two. I want you to go back and build it into your editorial calendar and to do hundreds of your posts in your archives.

Search Engine Optimization 53

Search Engine Optimization Editorial Social Media Blogger 53

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 102

Brand Content Storytelling Editorial Team 102

ProBlogger

NOVEMBER 13, 2017

We’ll hopefully have some news for you on that in the coming weeks and even months as we begin to plan 2018. Other bloggers include a lot more, they will include things like how to use graphics and how the blog should look in terms of colors and the brand. That becomes part of your brand. Today we’re talking about style guides.

Blog 44

Blog Blogging Writing Style Blogger 44

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 102

Editorial Content Social Media Promotion 102

Content Marketing Institute

JANUARY 26, 2018

A way to track your content’s use by teams in different internal brands, divisions, or countries. In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. You can get a peek at many publications’ editorial calendars by searching the web. Are they the same thing?

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Or poll your coworkers as part of an employer branding project ( Polly for Slack is an easy way to do this). It’s time to look around for new ideas.

Content 89

Content Editorial Freelance Projects 89

Moz

DECEMBER 5, 2018

In fact, local links were one of the top three takeaways from the 2018 Local Search Ranking Factors survey. Savvy local brands (including brick-and-mortar models) will see the way the wind is blowing with this and work to form non-Google-dependent sources of traffic and lead generation. Why is this?

SEO 52

SEO Editorial Hospitality Website 52

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Videos for the brand website and social channels.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 96

Marketing Government Content Content Creation 96

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. Pura Vida was a brand built on social media, especially Instagram. I would highly recommend it for any brand.”. Ann Handley, c hief content officer, MarketingProfs.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. A white paper is not a brochure to advertise your business; it is a resource meant to solve a problem. A white paper is not a brochure to advertise your business; it is a resource meant to solve a problem. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. ab80 Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 14, 2017

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. Fewer marketers are creating content for their audience versus for their brand. An editorial calendar helps.

Content Marketing 78

Content Marketing Editorial Marketing Content 78

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some others see it as a complete alternative to advertising and treat it as such.

Content Marketing 104

Content Marketing Marketing Content Electronics 104

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Some others see it as a complete alternative to advertising and treat it as such. There may be few or no owned media platforms at work.

Content Marketing 73

Content Marketing Marketing Content Editorial 73