Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

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Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy.

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Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

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Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

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Content Marketing Marketing Portfolio Content 111

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. Users trust in your brand, and are more likely to convert. Create an editorial plan to go through older posts, remove outdated information, and update facts.

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Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Management Electronics Media Architecture 76

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

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Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

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Landing Page Editorial Team Editorial Social Media 110

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Today’s show is brought to you by two brand new courses from ProBlogger. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. It is so exciting to see these brand new blogs coming out the other end of the course.

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Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

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Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Brand stand. SproutSocial Click To Tweet.

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Content Social Media Content Marketing Content Creator 109

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. That means, the editorial process is intense and laborious. So, the real secret sauce was in our editorial process. 2017 - Sept. Every B2B company is investing in content marketing right now.

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Media SEO Keywords Sales 49

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Does it fit in with our editorial mission ?

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Social Media Media Marketing Long Form Content 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

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Social Media Management Media Editorial Team 109

Moz

APRIL 18, 2019

Diversity of domains, rate of link growth, and editorial nature of links ALL matter. So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. Now Moz, since 2018, is much bigger and has higher correlation than they do. Are links still important to Google?

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SEO Editorial Text Engineering 68

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. What could you do with an additional $1,000?

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Content Marketing Institute

DECEMBER 4, 2018

A mysterious headline might be: The One Word I Promised to Stop Using in 2018. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Brands measuring #content success by clicks & shares exacerbate the use of clickbait. derek_gleason?

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Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On.

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Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms. Ready to take your content marketing expertise to the next level?

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SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Localizing the article. Documenting the process.

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Editorial Team Contractor Freelance Content 102

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. Would it: Raise awareness of your brand? But some branded podcasts aren’t so direct in their approach.

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Script Concept Insurance Social Media 125

Content Marketing Institute

JULY 25, 2018

Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. It goes the extra mile to distinguish the brand from competing facilities while delivering real-life value that can put prospective patients’ minds at ease. My content checkup.

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Hospitality Medical Insurance Healthcare 68

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Remember, search engines are much smarter in 2018 and understand synonyms of your head term. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

OCTOBER 29, 2017

Michele Linn bought into the vision and took over editorial. Clare McDermott, who for whatever reason agreed to edit the magazine, took charge of the brand with Angela Vannucci who became the project director. It was hard to believe it was working. In May 2010, @cmicontent was born. The concept took off, says @JoePulizzi.

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Content Marketing Marketing Content Consulting 111

Moz

OCTOBER 22, 2018

According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., A minority of impressions and engagement (15%) happen on national or brand pages. Partly; brands can’t control what photos users upload, but they can report inappropriate images.

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Editorial Landing Page Utilities Persuasion 54

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I produce a lot of content.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Creating an actionable editorial plan. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. She felt like the brand was letting her know that it tracked her purchases. HANDPICKED RELATED CONTENT: 5 Easy Steps to Define and Use Your Brand Voice. Later, I will go back, see where I’m going with what I wrote, and fix it. Burying the lede.

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Writing Persuasion Writer Content Marketing 111

Backlinko

MAY 26, 2023

So, nofollow links still promote your content to users, which can lead to increased trust AND brand exposure. In terms of your audit, the main types of anchor text to know about are: Exact match Branded Blended Each of these can be broken down into further sub-categories, but let’s keep things simple here.

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Text SEO Retail Engineering 73

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools].

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Promotion Brand Awareness Editorial Team Content Creation 108

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

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Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

MARCH 12, 2018

Finally, add a task to your editorial calendar to update at least one post a week. . And also, our brand new 31 Days to Build a Better Blog course, which we’ll be launching in the next week or two. I want you to go back and build it into your editorial calendar and to do hundreds of your posts in your archives.

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Search Engine Optimization Editorial Social Media Blogger 53

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

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Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

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Brand Content Storytelling Editorial Team 105

ProBlogger

DECEMBER 20, 2017

Create an Editorial Calendar for Your Blog. In the second week of January 2018, we’re launching a free course on ProBlogger with the goal of equipping as many new bloggers as possible to get started with great foundations for profitable blogs. Facebook Group. Erin Chase. Should You Blog Anonymously or Use Your Real Name?

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Blogger Finance Editorial Food 37

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Brands willing to invest in and experiment with the technology will be poised to make a big splash, leaving their competitors behind in the kiddie pool of AI-driven content innovation. Content Marketing Strategy Essentials. A practical view of content creation. Click To Tweet.

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Content Creation Content Creator Editorial Content 110

ProBlogger

NOVEMBER 13, 2017

We’ll hopefully have some news for you on that in the coming weeks and even months as we begin to plan 2018. Other bloggers include a lot more, they will include things like how to use graphics and how the blog should look in terms of colors and the brand. That becomes part of your brand. Today we’re talking about style guides.

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