Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

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Agency Electronics Storytelling Content 89

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018.

Content 110

Content Social Media Content Marketing Content Creator 110

Neil Patel

SEPTEMBER 24, 2020

billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. That’s another problem for advertisers? AdVenture Media Group specializes in PPC advertising. Research shows Google Ads produces 3.5

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Agency Advertising Transportation Landing Page 97

Content Marketing Institute

JANUARY 2, 2018

For example, I’m in charge of organic social, but I don’t manage our social advertising. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 100

Content Editorial Team Entertainment Content Creator 100

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. For its Original. Projects , and Original.

Brand 101

Brand Banking IT Entertainment 101

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. per month (or part of the Creative Cloud at $52.99 Why Start a Podcast? It’s a great entertainment format.

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Script Concept Insurance Social Media 125

Neil Patel

SEPTEMBER 20, 2020

We keep all of it — technical SEO, citations, reviews, on-page and off-page optimization, content marketing — in the same marketing bucket. Digital Marketing Agency – Best for Worldwide Local Search. Starting in 2019, the Instaboost team started branching out into paid advertising on Google and Social Media.”

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Moz

JUNE 23, 2020

By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on. This presentation will help you not only uncover content-market fit, but also capitalize on it. 3:30pm – Networking.

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Consulting Brand Awareness SEO Keywords 80

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Paid advertisements alone can’t substitute for your organic marketing efforts – they can only amplify them. How have you been using Google Maps in your local business marketing efforts?

Brand 126

Brand Retail Ads SEO 126

Moz

JUNE 23, 2020

By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on. This presentation will help you not only uncover content-market fit, but also capitalize on it. 3:30pm – Networking.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. “Advertising used to be a luxury.

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Advertising Marketing Ads Social Media 98

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 88

Content Marketing Publisher Publishing Publishing 88

The Creative Penn

NOVEMBER 4, 2022

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. The main reasons for selling direct are creative and financial freedom. com/creativepenn for merchandise, like my CREATIVE branded mugs. You can listen above or on your favorite podcast app or read the notes and links below.

Banking 98

Banking Creativity Sales Publisher 98

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. With your repetitive tasks no longer on your calendar, you’ll have more time to focus on the bigger picture and tap into your creativity. And late adopters? The good news?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

JANUARY 9, 2018

The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.). HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. How Financial Services Companies Build Relationships Through Content.

Storytelling 105

Storytelling Script Food Agency 105

ContentWriters

SEPTEMBER 6, 2023

A bio does not have to be a creative writing masterpiece but should be able to persuade readers that a credible professional wrote the content. An active blog is an important B2B marketing strategy that establishes authority in an industry, attracts quality leads, and increases website traffic.

Education 59

Education Writer Content Creator Brand 59

Content Marketing Institute

JANUARY 23, 2019

Ad creative. Here’s what it looks like when you spend $1,000 on those two campaigns above (4 times difference): HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. 50 of the Best Social Media Tools Selected by Top Marketers. And, don’t forget, better content is a must too.

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Promotion Content Contractor Social Media 105

The Creative Penn

NOVEMBER 4, 2022

I found that manuscript in late 2018, skimmed it through and promptly realized just how awful it was. It is not creative at all. Whereas with insurance and what I was doing with IT, I had a creative side that I wasn't using at work. In terms of nonfiction, it's 10 times easier to market. I did what 99.9%

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Writing Insurance Writer Creativity 98

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 107

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. HANDPICKED RELATED CONTENT: 9 (More) Lessons From the World’s Best Content Marketing Brands. Ask (and answer) why a content brand makes sense.

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Brand Content Editorial Team Editorial 108

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. In other words, research as content marketing. A 2018 study by BuzzSumo and Mantis Research explores marketers’ favorite research types.

Content 94

Content Editorial Freelance Projects 94

Smart Blogger

OCTOBER 28, 2022

He’s the author of more than 100 books, including the popular The Copywriter’s Handbook and The Digital Marketing Handbook. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content.

Copywriter 86

Copywriter Copywriting Freelance Copywriting Blog 86

The Creative Penn

DECEMBER 5, 2022

How can you change your mindset to one of creative abundance and productivity? I began as a horror author in 2014, switched to thrillers in 2018, and that's pretty much where things took off for me. And then, like you said, things took off in 2018, so you were 50. Dan Padavona talks about these topics and more. Joanna: Okay.

Ads 98

Ads Social Media Writer Publisher 98

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

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Pharmaceutical Landing Page Marketing Editorial Team 98

Content Marketing Institute

APRIL 9, 2018

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Content Marketing Strategy Essentials. Make smart channel choices.

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Editorial Content Social Media Promotion 106

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.

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Copywriter Copywriting Writing Copy 104

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. In April 2018, a copy sold on eBay for $1,100.). In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section. ? ?. Comics aren’t just SMASH, WHAM, KAPOW!

Storytelling 95

Storytelling Pharmaceutical Brand Prose 95

Content Marketing Institute

DECEMBER 13, 2017

Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. Click To Tweet. Valuable advice.

Content Creator 104

Content Creator Content Creation Content Storytelling 104

Write Freelance

AUGUST 12, 2020

While some freelance writers majorly create thought pieces and creative essays for magazines, others ( like me ) take the marketing phase and become a freelance content writer. You cannot write ‘I want to get published by the end of 2018’ if you don’t even have a book idea. Speak them into existence and let them out.

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Freelance Writer Writing Portfolio 130

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 58

Storytelling Entertainment Social Media Collaboration 58

Moz

MAY 21, 2020

Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice. Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible?

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Neil Patel

DECEMBER 18, 2018

This is why marketing has become so competitive. But that shouldn’t stop you from succeeding, it just means you need to get creative in this ultra-competitive landscape. So, to start you off… here are 28 digital marketing hacks that I still use and still work in today’s marketing landscape. Marketing is like dating.

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Sales Landing Page Lead Generation Text 111

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

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Marketing Government Content Content Creation 102