Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Launch an audience research and partial website redesign project. Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy.

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Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does!

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Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. Distribution.

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Promotion Content Social Media Editorial Team 110

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s

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Audience IT Content Editorial 61

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

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Content Creation Content Creator Editorial Content 109

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. If it doesn’t have internal capabilities, it hires an agency to make and deliver it.

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Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 103

Moz

JANUARY 20, 2020

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. Our old editorial calendar was a Google sheet. Here’s what I figured out about scaling content through this process.

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Content Marketing Editorial Marketing Content 67

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. by Cheryl Strauss Einhorn. by Erik Wahl. by Robert Cialdini.

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Creativity Content Marketing Marketing Content 106

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Enterprise content marketing is an exercise in collaboration.

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Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.

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Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Performer: Content functions as a center of excellence, aiming to build an addressable audience through owned media platforms. Audience engagement.

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Content Marketing Marketing Content Editorial 109

Content Marketing Institute

JANUARY 28, 2019

But today, content teams are not only deploying owned media platforms that build audiences – they simultaneously are tasked with being the experts at native content, branded content, and technological, process-driven content strategies that enable these strategies to be governed, managed, and optimized effectively. Click To Tweet.

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Marketing Government Content Content Creation 97

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] is Pat Flynns platform where he shares tips and tricks to grow your audience. Listen to your audience.

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Creativity Blog Blogging Food 98

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. As our research, again, shows this year , a successful content marketing organization is strategic, has involvement from the highest levels in the organization, focuses on building audiences , and uses content at all stages of the buyer’s journey. Click To Tweet.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Because there is tremendous value and competitive advantage in having direct access to audiences. Click To Tweet.

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Content Marketing Marketing Content Editorial 74