Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 97

Content Marketing Marketing Content Creativity 97

Neil Patel

MAY 19, 2021

The best type of keywords are words and phrases your audience is using. Here’s how to find lucrative keywords, uncover search queries your audience is typing into Google, and format your pages to snag position #0. There are several other tools and websites to gain more information on the type of queries your audience is asking.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

Content Marketing 100

Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

Management 76

Management Electronics Media Architecture 76

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). The final step in engaging effectively with your audience is to post the right way. Engage and promote.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. A checklist detailing how to truly localize articles rather than just translating is essential to strike the right chord with the audience. Discuss the article’s goal, scope, target audience, and target queries.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Moz

APRIL 18, 2019

Diversity of domains, rate of link growth, and editorial nature of links ALL matter. So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. It says great tool for audience intelligence. Now Moz, since 2018, is much bigger and has higher correlation than they do.

SEO 68

SEO Editorial Text Engineering 68

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. That means, the editorial process is intense and laborious. So, the real secret sauce was in our editorial process. 2017 - Sept. Every B2B company is investing in content marketing right now.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. Are we kind of, nearly, almost there? with virtual and augmented reality.

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

NOVEMBER 6, 2018

Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Does it fit in with our editorial mission ? Are our topics relevant to this audience? Social media channel choices.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Non-Obvious trend: Brand stand.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Workflow automation: IFTTT.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Launch an audience research and partial website redesign project. Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Use whatever your audience might find relevant and helpful. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

OCTOBER 29, 2017

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. And there it was … email after email, the audience telling me what they would buy. JoePulizzi Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

Insurance 108

Insurance Editorial Team Communication Editorial 108

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. In that case, podcasting may just be the way to do it—particularly if you’re trying to reach a younger audience.

Script 125

Script Concept Insurance Social Media 125

Content Marketing Institute

JULY 25, 2018

Cost management isn’t just a concern for patients: According to the Deloitte 2018 Global Health Care Outlook , improving financial performance and operating margins is a top issue for health care companies. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams.

Hospitality 68

Hospitality Medical Insurance Healthcare 68

ProBlogger

JUNE 27, 2018

Small but consistent actions such as creating and publishing new content, responding to comments and interacting with your audience are more important than almost anything else in building a sustainable blogging business. Instead of the usual price of $99 you can buy it now until 30th June 2018 for $49, which is less than half price.

Blog 42

Blog Blogging Editorial Blogger 42

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. But if your audience doesn’t share your vocabulary, they won’t know or want to work hard to understand what you’re saying. HANDPICKED RELATED CONTENT: How to Take an Audience-First Approach to Your Content. Or, I’ll ask an editor to help me.

Writing 111

Writing Persuasion Writer Content Marketing 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Involve influencers in content promotion early.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. Depending on your business and audience, your strategy might involve blogging , social media posts, video content, infographics, and any number of other mediums. television, radio, billboards).

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s

Audience 64

Audience IT Content Editorial 64

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. A practical view of content creation.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Click To Tweet.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

DECEMBER 28, 2018

The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. To underscore the point, he gave examples of storytellers known for their authenticity who nevertheless struggled to earn an audience when they switched genres or formats. Click to enlarge.

Content Marketing 92

Content Marketing Marketing Storytelling Editorial 92

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. Workflow/project management/editorial calendaring tools (55%). Content management systems (56%).

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 105

Editorial Content Social Media Promotion 105