Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Book a retreat for my team, where we’d focus on creating some great new content without the interruption of being in the office. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Don’t say “engagement” or “brand awareness.”

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. These are usually smaller teams that become more mature and may evolve into the Performer model (directly above on the graph).

Content Marketing 73

Content Marketing Marketing Content Editorial 73