Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 92

Recruitment Marketing Editorial Team Editorial 92

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. What could you do with an additional $1,000?

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Michele Linn bought into the vision and took over editorial. It was hard to believe it was working.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I produce a lot of content. How much does it cost?

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Brands willing to invest in and experiment with the technology will be poised to make a big splash, leaving their competitors behind in the kiddie pool of AI-driven content innovation. Content Marketing Strategy Essentials. A practical view of content creation.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. 2018 Content Marketer of the Year finalist Randi Bartelmie, now Symantec Corp.’s Using some undesignated money in her budget, she hired an outside agency to create the piece. Norton (@NortonOnline) February 22, 2018. Know your audience.

Audience 61

Audience IT Content Editorial 61

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Don’t say “engagement” or “brand awareness.”

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. by Cheryl Strauss Einhorn. by Erik Wahl.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Videos for the brand website and social channels.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Moz

FEBRUARY 4, 2019

Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. The biggest limitation of these metrics is a looming external variable often beyond our control — the editorial calendars and agendas of the publishers.

Landing Page 49

Landing Page Agency Publisher Publishing 49

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 97

Marketing Government Content Content Creation 97

CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. Emulate news publishers instead of other brands.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 104

Content Marketing Marketing Content Electronics 104

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals.

Content Marketing 74

Content Marketing Marketing Content Editorial 74