Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 53

IT Content Content Creation Social Media 53

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Fat Joe

SEPTEMBER 6, 2023

That means you get to show off graphs like this to your clients: Mission accomplished pic.twitter.com/frlghb3vE3 — Aleyda Solis (@aleyda) November 19, 2018 Better Website Experience The fundamentals of white hat SEO are providing great content and a great user experience. A survey by Ahrefs found that 45.6%

SEO 52

SEO Search Engine Optimization Engineering Keywords 52

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. In fact, we were doing $100,000 revenue months selling content writing to clients around the globe that year, to prove it. They can and will be helpful for all sorts of content creation activities. I strongly disagreed!

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. These examples (and VR experiments emerging in fashion, cosmetics, comics, publishing, and the list goes on) mark the early days of this exciting medium for storytelling. Content marketing’s heart in your hands.

Storytelling 109

Storytelling Collaboration Education Entertainment 109

Moz

JUNE 23, 2020

Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. This presentation will help you not only uncover content-market fit, but also capitalize on it. Too many marketers serve their clients the bare minimum of what's expected from an agency. Can it be outsourced?

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. This presentation will help you not only uncover content-market fit, but also capitalize on it. Too many marketers serve their clients the bare minimum of what's expected from an agency. Can it be outsourced?

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. The Lead Machine’s strength is Rich Brooks’ empathy for the small businesses his agency, flyte new media, works with daily.

Content Marketing 106

Content Marketing Marketing Manufacturing Content 106

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

NOVEMBER 22, 2017

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. Content marketing success requires making the right decisions over and over. My favorite Amy-ism: “You’re not finished until you press publish!” Conclusion.

Creativity 105

Creativity Content Marketing Marketing Content 105

Moz

MAY 21, 2020

We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. And two, times are really darn tough right now.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JULY 18, 2018

Content marketing was a hit at the firm. The lead account director for the content agency sidled up to the content marketing director and congratulated him. The content marketing team now spent hours instead of minutes preparing posts. Content Tech 2018 Presentation from The Content Advisory.

Content Marketing 60

Content Marketing Marketing Content Architecture 60

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] is Matthew Woodward’s blog where he posts about SEO content. link] gives writers insight and ideas how to publish great content.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 25, 2018

Two core processes will help with this: Content inventory – a list of all the content items you’ve created, including the title, type and format, and where each asset has been published. Content audit – an analysis of the data from your inventory that helps you evaluate the relative value of each asset.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. Though research likely contains dated content, you can use it to create evergreen content. Don’t break new ground.

Content 105

Content Content Creator Long Form Content Engineering 105

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

Content Marketing 73

Content Marketing Marketing Content Editorial 73