Remove 2018 Remove Agency Remove Persuasion Remove Sales
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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Turn Any Sale into Lifelong Loyalty in 100 Days.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. “In the long term, we want to look at metrics like MQLs [marketing-qualified leads], SQLs [sales-qualified leads], and revenue generated. In 2014, we published 422 articles — eight blog posts a week! It was (and is!)

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Whether you are a freelance writer , blogger , content creator or business owner who wants to improve their sales pages and emails , you’ll find what you need at SmartBlogger. ABC Copywriting is a copywriting agency based in the United Kingdom. Bob’s blog dates back to 2004 and continues through 2018. ABC Copywriting.

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Steal This Strategy: How to Write Like Animalz

Animalz

First and foremost, we’re a B2B content marketing agency. Solution: Write something radically different from other agencies; don’t focus solely on SEO. Add these together, and you end up with movement-first content , the Animalz strategy in a nutshell, coined and implemented by Jimmy Daly back in 2018. The Problem Statement.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. “In the long term, we want to look at metrics like MQLs [marketing-qualified leads], SQLs [sales-qualified leads], and revenue generated. In 2014, we published 422 articles — eight blog posts a week! It was (and is!)

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some artfully crafted examples that struck the right balance between powerful positioning and subtle persuasion en route to attracting an audience. The bank partnered with humor-focused content agency Onion Labs and Resolution Media to develop a series of videos that promotes its (fictional) mobile banking app capabilities.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

The books in this section share the keys to taking full advantage of the skills and expertise within your content marketing team, outsourced agencies, or freelancers. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. by Cheryl Strauss Einhorn. by Erik Wahl.