Remove 2018 Remove Agency Remove Persuasion Remove Storytelling
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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

ABC Copywriting is a copywriting agency based in the United Kingdom. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content. ABC Copywriting. His copywriting advice is as relevant as ever.

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Road Map to Success: Creating the Content of Your Audience’s Dreams

Content Marketing Institute

Outsourcing to freelancers or other specialists : Smaller businesses, startups, nonprofits, or other companies that aren’t ready to invest in full-scale editorial capabilities may prefer to work with freelance writers (including trained journalists ), or to partner with a content agency or other creative services provider. Click To Tweet.