Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Content Marketing 87

Content Marketing Storytelling Marketing Content 87

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Build a Content Brand. Want proof? Click To Tweet.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Knowing how to reach and speak to your target audience is a skill that pays handsomely. SmartBlogger. Copy Hackers.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 107

Content Social Media Content Marketing Content Creator 107

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. He explained, “Audiences are extremely aware of preachiness, especially in the modern era. Excellent #content creators do not come cheap, says Sara Noble via @soloportfolio.

Recruitment 90

Recruitment Manufacturing Social Media Creativity 90

Content Marketing Institute

DECEMBER 22, 2017

The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying. That consolidation is all about gaining access to audiences, which of course is what we’ve been preaching for a long time.@Disney JP: Go learn how to build a loyal and trusted audience.

Marketing 78

Marketing Content Creator Advertising Content Creation 78