Content Marketing Institute

JUNE 8, 2018

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. Essential elements of an audience-grabbing documentary. Click To Tweet. Vans embodies skater culture.

Storytelling 102

Storytelling Content Entertainment Script 102

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Publishing Trends

MARCH 22, 2023

Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project. She believes that, as with print books, “if you have a good story, that’s what brings the audience” —though, she adds, nothing happens without discoverability.

Publisher 90

Publisher Publishing Publishing Projects 90

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 88

Agency Electronics Storytelling Content 88

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Target audience. Click To Tweet.

Content Marketing 97

Content Marketing Marketing Content Creativity 97

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. johnkbucher Click To Tweet.

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Brand 99

Brand Banking IT Entertainment 99

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Non-Obvious trend: Brand stand.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. Not only does Applebee’s sticker promote two of its products, it also helps the brand better understand the preferences of its Instagram audience.@Applebee’s

Storytelling 98

Storytelling Engagement Brand Promotion 98

Content Marketing Institute

JUNE 15, 2018

Lifestyle storytelling. For many brands in the consumer market, especially in e-commerce, one important alternative is to tell stories that sell your audience on the lifestyle of your brand. Storytelling is very powerful, and most people want to see themselves as the hero in their own story. Stance-taking.

Content Marketing 100

Content Marketing Retail Storytelling Marketing 100

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Depending on your business and where your key audience hangs out, you might choose to use one or all of the platforms listed below, which may help you recover some Google Plus features. The result? Create and promote events.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. He explained, “Audiences are extremely aware of preachiness, especially in the modern era. Establish a brand voice that’s inherently human & relatable to your audience. With humor.

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Smart Blogger

OCTOBER 28, 2022

Knowing how to reach and speak to your target audience is a skill that pays handsomely. Bob’s blog dates back to 2004 and continues through 2018. Contently can show you how to expand your audience. And if you’re worried that you can’t use storytelling in your copy because you don’t have stories to share, Nick has some advice.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Neil Patel

APRIL 5, 2021

To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. Leveraging motion graphics in your digital food advertisement is a great way to catch the eye of your scrolling audience. With over 660,000 restaurants operating in the U.S. What Makes Food Advertisements Unique?

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Fragmented audiences still demand frictionless experiences. Retail content is a mixed (shopping) bag.

Retail 82

Retail Content Education Content Marketing 82

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. As (Pixar director) Andrew Stanton has said , “Don’t give the audience four. Storytelling tips.

Creativity 60

Creativity Storytelling Construction Projects 60

Content Marketing Institute

DECEMBER 22, 2017

The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying. That consolidation is all about gaining access to audiences, which of course is what we’ve been preaching for a long time.@Disney JP: Go learn how to build a loyal and trusted audience.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Content Hacker

DECEMBER 15, 2022

It didn’t know about it, work from it, or write it out for my audience. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. ” Get my FREE ebook, the Art of Writing for an Online Audience: Name. Same audiences. Guess what. I strongly disagreed! By a long shot.

Copywriter 105

Copywriter Copywriting Writing Copy 105

The Write Life

OCTOBER 3, 2022

Inkitt’s writing contest runs monthly and gives authors the chance to win cash prizes up to $300, exclusive book badges and promotional packages while showcasing their books to Inkitt’s audience of more than 3 million users. Biopage Storytelling Writing Contest. Deadline: See individual contest pages. Deadline : April, each year.

Prose 96

Prose Writing Publisher Publishing 96

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Click To Tweet. Think beyond the screen.

Storytelling 103

Storytelling Script Food Agency 103

The Creative Penn

DECEMBER 19, 2022

Joanna: So you were last on the show in 2018. And I've always been very fascinated by the rise of these online literature apps, whether it's Wattpad, Webtoon, Tapas, Radish, now Yonder, because I see young people in a very diverse global audience engaging with those apps. So welcome back to the show, Jane. Jane: Thank you.

Publisher 98

Publisher Publishing Publishing Sales 98

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 93

Storytelling Pharmaceutical Brand Prose 93

ProBlogger

DECEMBER 4, 2017

But today I want to invite you to teach the rest of our audience. “I’m going to start a blog in 2018.” We want to really see in 2018 be the year that thousands of new blogs get started. We would like you to keep it in English because that’s where the bulk of our audience is from.

Blogger 36

Blogger Storytelling Food Brand 36

The Creative Penn

FEBRUARY 24, 2023

I used to try and stop it, and I still do make an effort when someone literally steals everything— but it takes up too much time to try and stop it all, so I focus on creating value for my true audience — all of you. But this is the nature of stories and storytelling in general. How are you building an audience?

Text 98

Text Creativity Publisher Publishing 98

ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We’ll do an episode in 2018 with more detail on these tools and talk a little bit about the actual features of them, but we came down on Drip.

Promotion 47

Promotion Text Blogger Publisher 47

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. So, I often talk about engineering concepts like agile and sprints and sprinkle them across my content to highlight my past experiences and build a sense of familiarity with my audience. 

Content Creation 113

Content Creation Social Media Consulting Script 113

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Neil Patel

OCTOBER 7, 2020

With fewer opportunities to wow your audience, you need ways to stand out, such as 3D photos. Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The department is on pace to eclipse those numbers in 2018.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. Can tech make marketers better at engaging audiences? CMIContent #research Click To Tweet.

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105