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Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CCO: Which content creators inspire you?

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First-Ever Photo Hub: Giving Access to State-of-the-Art Equipment and Studio Space for Freelancers

Freelance Union

" “ASMP's Mission is to empower visual content creators. "MPB is committed to making camera gear more accessible and affordable for everyone, and we believe that collaborations like this are vital to recognizing and removing barriers to inclusive storytelling. Learn more at www.freelancersunion.org. 

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. In fact, with a solid plan and a little ingenuity, brands of all types and sizes can craft epic-level content. Targeted tips to help you optimize your content’s performance.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Getting listeners to push play on your podcasts.

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Bob’s blog dates back to 2004 and continues through 2018. Effectively marketing your products and services and.

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How to Use Non-Obvious Thinking to Create Better Content

Content Marketing Institute

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. But the negativity wears on the rest of the audience and the content creators. Grace Bonney (@designsponge) March 15, 2018.

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