Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 109

Brand Storytelling Creativity Content Marketing 109

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Building audiences through rented social sites won’t produce sustainable results, says @drmckee.

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Storytelling Content Entertainment Script 103

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional.

Brand 101

Brand Banking IT Entertainment 101

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

Brand 98

Brand Storytelling Food Manufacturing 98

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Depending on your business and where your key audience hangs out, you might choose to use one or all of the platforms listed below, which may help you recover some Google Plus features. The result? Create and promote events.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

OCTOBER 5, 2018

In this article, I’ll explore how to use these seven sticker types to make your brand’s content more visually interactive and engaging. A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT.

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Storytelling Engagement Brand Promotion 100

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. OptOutside.

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Content Marketing Marketing Content Retail 107

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Click To Tweet.

Content 110

Content Social Media Content Marketing Content Creator 110

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JUNE 15, 2018

Shopping in person can be a more engaging experience, and many still find it relatively fun. The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach.

Content Marketing 102

Content Marketing Retail Storytelling Marketing 102

Neil Patel

APRIL 5, 2021

To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. Leveraging motion graphics in your digital food advertisement is a great way to catch the eye of your scrolling audience. With over 660,000 restaurants operating in the U.S. Great Food Advertisement Examples.

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Fragmented audiences still demand frictionless experiences. Retail content is a mixed (shopping) bag.

Retail 84

Retail Content Education Content Marketing 84

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.

Content Marketing 106

Content Marketing IT Marketing Content 106

Content Marketing Institute

JANUARY 9, 2018

Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling.

Storytelling 105

Storytelling Script Food Agency 105

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 95

Storytelling Pharmaceutical Brand Prose 95

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We use our email to direct people to some of the social media accounts that we’re building community on, to drive engagement.

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Promotion Text Blogger Publisher 46

Buffer

OCTOBER 30, 2023

With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018.   After posting consistently for a week or two, I got decent engagement.

Content Creation 119

Content Creation Social Media Consulting Script 119

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 99

Hospitality Storytelling Content Content Marketing 99

Neil Patel

OCTOBER 7, 2020

With fewer opportunities to wow your audience, you need ways to stand out, such as 3D photos. Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018.

Storytelling 125

Storytelling Advertising Concept Entertainment 125

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. Enterprise content marketing is an exercise in collaboration. CMWorld Click To Tweet.

Storytelling 58

Storytelling Entertainment Social Media Collaboration 58

Content Marketing Institute

FEBRUARY 6, 2019

The bigger and more distributed an organization, the harder it is for all the business units, product groups, and other siloed teams to know the content being created and distributed, the targeted audiences, or the measurements for success. Can tech make marketers better at engaging audiences?

Content Marketing 94

Content Marketing Marketing Content Collaboration 94

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 110

Content Marketing Storytelling Marketing Content 110

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Externally.

Content Marketing 101

Content Marketing Marketing Content Storytelling 101

Content Marketing Institute

SEPTEMBER 25, 2018

? ? What can your brand do to improve engagement on social media? But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? times more engagement on Facebook than text posts, according to BuzzSumo research. Think more visually.

Social Media 110

Social Media Media Text Storytelling 110

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 107

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Who is your audience? In content marketing, you always want to be educated, engaged, and entertained. Consider submitting a proposal to be a speaker at Content Marketing World 2019 by December 14, 2018.

Content Marketing 93

Content Marketing Marketing Content Editorial Team 93

Content Marketing Institute

JULY 10, 2018

Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. The real takeaway is that it’s crucial in this climate to have diverse methods of reaching your audience through content – SEO, social platforms, SEM, paid media, email, partnerships, etc. – Watch and respond to your audience, not to algorithms.

Social Media 109

Social Media Media Storytelling Content Marketing 109

The Write Life

OCTOBER 3, 2022

Inkitt’s writing contest runs monthly and gives authors the chance to win cash prizes up to $300, exclusive book badges and promotional packages while showcasing their books to Inkitt’s audience of more than 3 million users. Winners are determined by Inkitt’s unique algorithm based on overall reader engagement. Science-me a Story.

Prose 96

Prose Writing Publisher Publishing 96

The Creative Penn

DECEMBER 19, 2022

Joanna: So you were last on the show in 2018. But if a midlist author hasn't been doing their own direct-to-reader marketing, like having a decent website, building an email list, engaging with readers somewhere online, finding ways to spread the word without the publishers help, they're in a very vulnerable position. Jane: Thank you.

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Publisher Publishing Publishing Sales 98

The Creative Penn

FEBRUARY 24, 2023

I used to try and stop it, and I still do make an effort when someone literally steals everything— but it takes up too much time to try and stop it all, so I focus on creating value for my true audience — all of you. But these tools are not going away, so you have to decide how much you want to engage.

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Text Creativity Publisher Publishing 98

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. With those insane numbers, content marketers always must ask, “Why should my audience click on and read this content? Engaging writing.

Content Creator 104

Content Creator Content Creation Content Storytelling 104

Content Hacker

DECEMBER 15, 2022

To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. It didn’t know about it, work from it, or write it out for my audience. Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. It Writes Fluff. Zero fluff. Guess what.

Copywriter 104

Copywriter Copywriting Writing Copy 104

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. link] is Pat Flynns platform where he shares tips and tricks to grow your audience. Listen to your audience. Engage with readers. Build trust in your audience by helping them achieve their goals. Hone your inner journalist.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

AUGUST 6, 2018

Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. I share daily from Elevate and track engagements.”.

Social Media 111

Social Media Media Marketing Storytelling 111