ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 93

Content Marketing Marketing Content Creativity 93

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Choose unwisely and even your strongest content assets might fail. Inspiring brand examples of content marketing success. Click To Tweet. Want proof?

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 85

Agency Electronics Storytelling Content 85

Content Marketing Institute

JUNE 1, 2018

His talk explored how thinking differently about creativity led him to form a new kind of collaborative production company. Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website. Great storytellers know who they want to enchant.

Storytelling 109

Storytelling Collaboration Education Entertainment 109

Smart Blogger

OCTOBER 28, 2022

But he’s intentionally abrasive and an excellent example of building your brand to repel those who aren’t your ideal clients. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content.

Copywriter 94

Copywriter Copywriting Freelance Copywriting Blog 94

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. I strongly disagreed! By a long shot.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. It’s also a pun.

Content Creation 88

Content Creation Content Collaboration Script 88

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cheryl refers to them as the “twin areas of creativity.”

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Ask (and answer) why a content brand makes sense. Choose the content you will (and won’t) focus on.

Brand 104

Brand Content Editorial Team Editorial 104

Smart Blogger

MARCH 14, 2023

If cost is a concern, consider the free version of Sumo, which has some great features, but includes company branding. This is the fun part… content creation! The trap many bloggers fall into is they try to get too big and creative with their lead magnet. in December 2018. Convert Pro isn’t free. The lesson?

Blog 111

Blog Blogging Social Media Blogger 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 106

Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

NOVEMBER 19, 2017

John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Committing to a process of content creation. Extracting and managing knowledge.

Content Marketing 106

Content Marketing Marketing Manufacturing Content 106

Content Marketing Institute

OCTOBER 26, 2017

In that situation, you’ve got to be creative,” he says. In addition, 70% of top performers rate project management flow of their content-creation projects as ‘excellent’ or ‘very good’ versus only 36% of all respondents. As you can see, most respondents value creativity and craft. But don’t overcomplicate things.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Content Marketing Institute

NOVEMBER 9, 2017

How will we determine what content we keep, update, or remove? HANDPICKED RELATED CONTENT: What Librarians Can Teach Marketers About Weeding Out ROT. Content creation. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Ah, design.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Moz

NOVEMBER 18, 2019

Whether it’s a blog post, infographic, video, in-depth guide, interactive tool, or something else, content truly rules everything around us online. Content attracts and engages visitors, building positive associations with your brand and inspiring them to take desired actions.

IT 60

IT SEO Concept Content 60

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018.

Content 103

Content Education Content Marketing Social Media 103

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. How to Emulate Think With Google Create a variety of content formats. Make that content easily digestible. Emulate news publishers instead of other brands.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. In the prime email real estate, don’t include keywords or brand names. Just how important is the email channel?

Content Marketing 103

Content Marketing Keywords Sales Landing Page 103

Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. If I can brag for a moment, I would say that we have a good, 50-yard-line view of where content sits in business these days. Set the stage – what we’ve learned. 61+ Fresh Ideas From Experts.

Marketing 96

Marketing Government Content Content Creation 96

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. joderama Click To Tweet. Click To Tweet.

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers.

Content Marketing 78

Content Marketing Editorial Marketing Content 78

Content Marketing Institute

NOVEMBER 6, 2017

Yes, this is Step 1 for every type of content). Don’t go overboard on branding. However, that’s not to say you can’t use webinars to build links, you just need to get creative. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Develop your brand through your video content.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

DECEMBER 26, 2018

Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. These are not unrealistic resolutions but bulletin board-worthy reminders for anyone working to succeed in content marketing. Who doesn’t want more fun in their life?

Content Marketing 88

Content Marketing Marketing Content Entertainment 88